While people are supposed to use the apps bundled with Smart TVs, a study has found that consumers are avoiding most apps and Internet use on Smart TVs.

What Specially You're Expecting From Apple In This WWDC?

View Results

Loading ... Loading ...
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading ... Loading ...

How smart is a ‘Smart TV’? Study suggests, not much; at least not smart enough to entice the users with its ‘smart’ capabilities. While people are supposed to use the apps bundled with Smart TVs, we have found a very interesting finding that consumers are avoiding most apps like Facebook, Skype, Angry Birds on Smart TVs. What’s the mystery?


Various Apps On Smart TV

Smart TVs comes with pre-loaded and downloadable apps for video streaming, games, social networking, etc. Users are supposed to glue with these amazing apps due to their features and many more options. But research organization NPD Group has discovered that the majority of Americans who own Smart TVs simply don’t utilize the applications except streaming video and music.

According to NPD analysts’ estimation there are around 25 million households with smart televisions in the United States. See what they do with their TVs -

  • Approximately six out of every ten smart TV owners use their smart TV to watch Over-the-Top (OTT) video services like Netflix and Hulu Plus.
  • Only 10 percent of smart TV owners surf Internet through a browser displayed on their television screen.
  • Nearly 15 percent of Smart TV owners utilize their TV for listening to Over-the-Top music services like Pandora.
  • Around 8 percent of Smart TV owners usually visit the giant social network Facebook through their television (It indicates that people prefer to use Facebook through tablet, smartphone or some other device.
  • People avoid reading books or magazines, accessing maps for directions, posting videos to services like YouTube, calling friends or family over Skype, uploading pictures to services like Flickr, online shopping, playing casual games like Angry Birds, checking out files on a home network through Smart TVs.
  • Due to dedicated video streaming hardware like the Roku set-top box, Apple TV, Blu-ray players, DVRs and gaming consoles that offer the same applications like Smart TVs, people are backing off to experience the features through Smart TVs.
  • Consumers are ignoring smart TV applications because of having the capability to stream content from a smartphone or tablet to a TV.

Have a look at the below image describing the usage of apps through TV.

TV Screen Application Usage

NPD Group’s Connected Intelligence Director John Buffone said, “This is yet another challenge to the uniqueness of any one TV OEM’s device offering, especially as the throwing technology may also be driven by peripheral devices such as the Xbox. Indeed, the whole peripheral option, combined with emerging technology on specific OEM devices can lead to a host of complexities for consumers. Taking the “throwing,” screen-sharing concept as an example, there are multiple options emerging in the market, such as the Xbox SmartGlass, Samsung AllShare, Apple AirPlay, and many other DLNA variants.”

The whole scenario hints that TV manufacturers should work on simplifying the user experience in regard to find content rather than attempting to compete with the volume of content options from other sources.

Source: NPD Group (Blog)
Thanks To: Digital Trends

Buy Cheapest Related Product From Amazon.com


Samsung May Be In For $15 Billion Fine Over ‘Misuse’ Of Standard-Essential Patents

Samsung Plans To Build 1.1 Million Square Foot R&D Facility In Silicon Valley
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On December 30, 2012(1 year, 7 months ago.)

Recent Products

Compare  
Buy Now | Compare  

What Do You Think?

Loading Disqus Comments ...
Loading Facebook Comments ...

Recent Search

Recent Tutorials

Want to repair your memory card? It's very easy to fix corrupted or damaged memory card. In fact you can fix it by yourself.
Are you the one who is frustrated because of the speed of your Android device? No worries, the article will help you increase the speed of that device.
Lately, Google has updated its Google Docs. Now users can crop, rotate, and add borders to images in a document without leaving Google Docs.
Adobe CS products are not free, but the good news is you can now download Photoshop CS2 & all other CS2 product completely free and it's absolutely legal.
At the beginning level, many people don't know how to use Gmail properly. For them, a here's a helpful guideline.
Skype now allows you to call directly from your Outlook account. Find the step-by-step installation process from this tutorial.
This tutorial helps you quickly resolve four of the most common problems that occur with Windows XP.
After releasing Look Back, many people didn't like it. So Facebook planned to add an Edit tool to the feature and now you can edit your Facebook Look Back video.
Do you want to record Skype calls but don't know how to do that? Then this guide is absolutely for you. Get inside the article for details.
Do you know that many companies can track you on Facebook? Do you want to know who they are? Do you want to block them?
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook