A number of hardware vendors have been trying to come up with newer technology which could accommodate the needs of advertisers. Especially when it comes to TV, the industry has undergone a radical change in recent years and advertising companies feel left out. Fujitsu has now come up with a technology which may entirely change the realm of TV advertisement.

The idea is that the advertising agencies would embed digital information into the videos or other content they use for advertising on TV. This digital information would, in turn, be readable by a user’s smartphone.

So, for instance, if a company runs a video on TV asking viewers to visit a given restaurant, it will be able to embed, say, a coupon in this video. When the user points his smartphone towards the TV, this coupon will be ‘transmitted’ to his smartphone. He can then redeem it when he visits that restaurant.

This may sound a tad bit futuristic but Fujitsu has been successful in coining such a technology. The question is, how did the company made it all work?

This much is answered in the explanation provided by Fujitsu, “”Our technology adds many tiny points of light into a video. By increasing or decreasing the number of lights, the brightness of the video is changed gradually. Our technology controls the number of lights and cause two types of brightness changes in it. One of the changes represents embedding ’0′ and the other is embedding ’1′.”

The best part is that no new hardware is required to implement this technology. It works perfectly fine even on regular televisions and smartphones. Without a doubt, this technology has the potential of radically changing the shape of TV advertising.

Source: Fujitsu

Courtesy: CNET

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