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Apple previously announced that they would soon be selling Mac OS X Lion on a USB drive and now Apple starts selling Lion drive at $69. Obviously it’d be cheaper to buy a USB drive and do it yourself or simply burn it onto a DVD. System requirements include at least an Intel Core 2 Duo, 2 GB memory, and 7 GB of disk space and the thumb drive is almost $40 more than the $29.99 version that is available via Internet download from the Mac App Store………………

Apple launched a Mac OS X Lion thumb drive for people who wanted to uncage their own copy but didn’t have a strong enough Internet connection or capped bandwidth. Apple released Lion back in July, the decision to only offer Lion as a 4GB download was seen as groundbreaking and a new standard for future software releases. But it peeved some customers who don’t have fast Internet or use an ISP with bandwidth limitations. Apple’s only solution to that problem was to let customers download it using a Wi-Fi connection at the Apple Store. The thumb drive ships in between one and three business days and you must have at least 7GB of free hard drive space to install it. Users that install with the thumb drive will not have access to the Lion Recovery option and will need to re-install the OS with thumb drive if they run into problems. Apple trying to provide its customers with an alternate option for installing Lion, the $69 price tag for the drive seems a little high. The OS costs $29.99 to download directly from the Mac App Store. Because it’s a direct software download, there’s no materials cost and no chance you’ll be re-installing the OS. But making customers who can’t download it pay more than double for the OS is a tad unfair. OS X Lion adds in more than 250 new features including native full-screen applications, multi-touch gestures, an improved mail client, Mission Control, Launchpad and a resume function.

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