Apple's new OS release, Mountain Lion, is low-priced and easy to download. Thus it is rapidly becoming popular among Mac users.

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Normally, whenever Apple dishes out an update for its desktop OS, it takes many months before a significant number of people start using it. In other words, Mac users are rather slow in following Apple OS upgrades.  However, this may be changing with Apple’s latest release, the Mountain Lion. According to report, 3 percent Mac users have already switched to Mountain Lion within 48 hours of its release!


So what is driving this rapid adoption of Mountain Lion by Mac users? The most probable reasons are a low price tag and an electronic delivery. Mac users can conveniently lay their hands on the upgrade for a mere $19.99, by downloading it straight to their Macs.

According to web tracking company, Chitika, which has divulged these results, “Moreover, based on Apple’s June 2012 announcement that there are currently 66 million Mac users in the wild, we can infer that 2.11 million Mac users downloaded OS X Mountain Lion in the past 48 hours. Using this figure, if we assume that 90 percent of these users paid to upgrade, OS X Mountain Lion generated $38 million in revenue for Apple in the past 48 hours.”

Naturally, if indeed these estimates are even fairly accurate, $38 million within 48 hours is a huge accomplishment for Apple! The interesting thing is that when Apple released the last OS update, named Lion, it took three months for a mere 14 percent Mac users to switch to it. It seems like Mountain Lion is going to beat a few records on that count.

Courtesy: All Things D

Image Courtesy: Chitika

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  On July 30, 2012(2 years, 6 months ago.)

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