According to a new market research by Buzz Marketing, a majority of the teenagers hold that Apple is not cool any more and that owning a Samsung Galaxy smartphone is cooler.

What are you thinking?

View Results

Loading ... Loading ...
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading...Loading...

A few years back, Apple swept the world with its offerings of iPhone and iPad. Apple’s smartphone, specifically, became the height of cool and people flocked in millions to lay their hands on an iPhone. But thing are changing as a new market research reveals that teenagers no longer hold Apple as a cool brand.


apple store

The problem with ‘cool’ is that it is not exactly dependent on how functionally well a brand is. In terms of performance, Apple’s products still beat all its rivals. But why has the perception of the teens changed towards iPad and iPhone?

‘Cool’ is more of a social construct which relies on how exclusive a product is. There was a time when given its price, iPhone was exclusive – or at least, was thought to be a high-end smartphone owned by not virtually everyone. But things changed and as Apple’s products registered growth, iPhone and iPad became household names for every other U.S. home.

Now that both these brands are quite commonplace, they have lost their charm for the teens. Teens no longer view them as exclusive products and thus, that has taken away the appeal of ‘cool’ in them. What is interesting is that the very same teens believe that owning a Samsung Galaxy smartphone or a Microsoft Surface slate is a lot cooler than owning Apple products.

Again, that can be explained in terms of the limited ownership of these two brands. Compared to Apple’s iPhone and iPad, Samsung’s Galaxy lineup and Microsoft’s Surface tablet has sold a lot less units. Moreover, Apple has long focused on the more adult audience than catering much to the whims of the teens.

Buzz Marketing, which has now revealed these trends in its recent research, states, “Teens are telling us Apple is done. Apple has done a great job of embracing Gen X and older (Millennials), but I don’t think they are connecting with Millennial kids.”

However, over time, it has been realized that teens’ opinions are very fickle. They may wake some day to see an impressive Apple commercial and switch their votes back in favor of the company. So one can never bank on the teens’ opinions to forecast the success or failure of a given brand.

Courtesy: CNET

Buy Cheapest Related Product From Amazon.com


[Tutorial] How To Root Samsung Galaxy Note 10.1 By Installing Custom Recovery

Samsung Galaxy S Lineup Hits The Sales Mark Of 100 Million
You can also press the left/right arrow key on your keyboard to go to previous/next post

Tags: , ,

  On January 14, 2013(1 year, 10 months ago.)

Recent Products

Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  
Compare  

What Do You Think?

Loading Disqus Comments ...
Loading Facebook Comments ...

Recent Search

Recent Tutorials

This tutorial is about showing you how to turn off location in Facebook of your Android devices.
My tutorial is for those who wants to delete those history partially or fully or to disable those if they want.
This tutorial will show you how to stop those videos in your Android mobile not to play automatically.
This tutorial will help you to Disable Auto-Update Of Android Apps in your Android Device. The steps are quite easy to execute.
This tutorial will help you to clear search history from your Google Play Store in your Android Device. The steps are quite easy to execute.
This tutorial is about restoring your deleted WhatsApp chat history in Android for at most 7 days data.
Today I am going to show you how to save places in Android Google Maps and then retrieving those places in Google Maps from any devices.
Do you know that you can turn a shoe box into a phone projector? Don't believe this? See for yourself inside.
Apple has published a new guide detailing how Android users will be able to switch their contents from Android to iPhone.
The trick will let you to check your Facebook messages in the original app without downloading Messenger and it works with both iPhone or Android phone.
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook