According to the CEO of Ubisoft, 95% of the players of Ubisoft's boxed PC games do not pay for them, and 95% users of F2P games don't spend any in-game money.

What are you thinking?

View Results

Loading ... Loading ...
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading...Loading...

Ubisoft is a well-known name in the gaming industry. The company has rolled out a number of hit titles in the past. Its representatives have also often complained about the downside of rampant piracy. Now, Ubisoft’s CEO has revealed that 95% players of its boxed PC games are pirates.


Ubisoft

Although Ubisoft has been able to ship out many successful titles, the company has struggled to keep its revenue streams steady. In a bid to accomplish this, Ubisoft released an implementation of DRM, to have the users connected to internet all the time when playing games. But this policy didn’t turn out to be any good and rather, annoyed the paying customers.

Ubisoft’s CEO, Yves Guillemot says that 95% of the players who use Ubisoft’s boxed PC games do not purchase it – rather, they choose to get the pirated version. On the other hand, 95% of the users of free-to-play games don’t spend any money within the game.

He says, “On PC it’s only around five to seven per cent of the players who pay for F2P, but normally on PC it’s only about five to seven per cent who pay anyway, the rest is pirated. It’s around a 93-95 per cent piracy rate, so it ends up at about the same percentage.”

Still, F2P is turning out to be a great opportunity for the company since it lets Ubisoft get revenue from even such regions where users normally do not pay for games.

According to Guillemot, “We want to develop the PC market quite a lot and F2P is really the way to do it. The advantage of F2P is that we can get revenue from countries where we couldn’t previously – places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer.”

Source: Games Industry International

Courtesy: Torrent Freak

Buy Cheapest Related Product From Amazon.com


FCC Report Says 119 Million Americans Don’t Have Broadband Internet

Best Buy Selling $1000 HDMI Cable: Is It Trying To Be Funny?
You can also press the left/right arrow key on your keyboard to go to previous/next post

Tags: , ,

  On August 23, 2012(2 years, 3 months ago.)

Recent Products

Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  
Compare  

What Do You Think?

Loading Disqus Comments ...
Loading Facebook Comments ...

Recent Search

Recent Tutorials

This tutorial is about showing you how to turn off location in Facebook of your Android devices.
My tutorial is for those who wants to delete those history partially or fully or to disable those if they want.
This tutorial will show you how to stop those videos in your Android mobile not to play automatically.
This tutorial will help you to Disable Auto-Update Of Android Apps in your Android Device. The steps are quite easy to execute.
This tutorial will help you to clear search history from your Google Play Store in your Android Device. The steps are quite easy to execute.
This tutorial is about restoring your deleted WhatsApp chat history in Android for at most 7 days data.
Today I am going to show you how to save places in Android Google Maps and then retrieving those places in Google Maps from any devices.
Do you know that you can turn a shoe box into a phone projector? Don't believe this? See for yourself inside.
Apple has published a new guide detailing how Android users will be able to switch their contents from Android to iPhone.
The trick will let you to check your Facebook messages in the original app without downloading Messenger and it works with both iPhone or Android phone.
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook