website statistics
According to the CEO of Ubisoft, 95% of the players of Ubisoft's boxed PC games do not pay for them, and 95% users of F2P games don't spend any in-game money.

Your take on Getting a SmartWatch?

View Results

Loading ... Loading ...
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading...Loading...

Ubisoft is a well-known name in the gaming industry. The company has rolled out a number of hit titles in the past. Its representatives have also often complained about the downside of rampant piracy. Now, Ubisoft’s CEO has revealed that 95% players of its boxed PC games are pirates.


Ubisoft

Although Ubisoft has been able to ship out many successful titles, the company has struggled to keep its revenue streams steady. In a bid to accomplish this, Ubisoft released an implementation of DRM, to have the users connected to internet all the time when playing games. But this policy didn’t turn out to be any good and rather, annoyed the paying customers.

Ubisoft’s CEO, Yves Guillemot says that 95% of the players who use Ubisoft’s boxed PC games do not purchase it – rather, they choose to get the pirated version. On the other hand, 95% of the users of free-to-play games don’t spend any money within the game.

He says, “On PC it’s only around five to seven per cent of the players who pay for F2P, but normally on PC it’s only about five to seven per cent who pay anyway, the rest is pirated. It’s around a 93-95 per cent piracy rate, so it ends up at about the same percentage.”

Still, F2P is turning out to be a great opportunity for the company since it lets Ubisoft get revenue from even such regions where users normally do not pay for games.

According to Guillemot, “We want to develop the PC market quite a lot and F2P is really the way to do it. The advantage of F2P is that we can get revenue from countries where we couldn’t previously – places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer.”

Source: Games Industry International

Courtesy: Torrent Freak

Buy Cheapest Related Product From Amazon.com


FCC Report Says 119 Million Americans Don’t Have Broadband Internet

Best Buy Selling $1000 HDMI Cable: Is It Trying To Be Funny?
You can also press the left/right arrow key on your keyboard to go to previous/next post

Tags: , ,

  On August 23, 2012(2 years, 10 months ago.)

You May Also Like:

Recent Products

Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  
Compare  

What Do You Think?

Loading Disqus Comments ...
Loading Facebook Comments ...

FTC Disclosure: Some of the links of this website are "affiliate links." This means if you click on the link and purchase the item, we will receive an affiliate commission.


Recent Search

Recent Tutorials

A simple tutorial on how-to block a phone number on Android device, without an external app. Its pretty easy and straight-forward. Take a look.
Here we will show how to take Screenshot on your Apple Watch.
For too many people, the realization that they need to back up their photos and videos only comes when they misplace or break their smartphones and lose everything. Here we a report on possible solution and best tools.
Not sure if you are aware that your Wi-Fi Router Or Modem could be hacked too. Here we found a quick tips, how to check if your Router or Modem is hacked.
Our today’s tutorial is about how to change Font on Android.
Here is the tutorial about how to setup MMS on Android device.
In this tutorial I will show you how to enable Instant Upload inside your Google+ app on Android, so that you can sync your photos and videos with Google+ instantly.
Here is another tutorial for the Android lovers. I will show you how to change keyboard on Android.
Here is our new android tutorial on how to change the default launcher on Android.
Here is the tutorial about how to setup Internet settings on Android device.
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook