According to the CEO of Ubisoft, 95% of the players of Ubisoft's boxed PC games do not pay for them, and 95% users of F2P games don't spend any in-game money.

What Gadget you are getting this Holiday?

View Results

Loading ... Loading ...
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading ... Loading ...

Ubisoft is a well-known name in the gaming industry. The company has rolled out a number of hit titles in the past. Its representatives have also often complained about the downside of rampant piracy. Now, Ubisoft’s CEO has revealed that 95% players of its boxed PC games are pirates.


Ubisoft

Although Ubisoft has been able to ship out many successful titles, the company has struggled to keep its revenue streams steady. In a bid to accomplish this, Ubisoft released an implementation of DRM, to have the users connected to internet all the time when playing games. But this policy didn’t turn out to be any good and rather, annoyed the paying customers.

Ubisoft’s CEO, Yves Guillemot says that 95% of the players who use Ubisoft’s boxed PC games do not purchase it – rather, they choose to get the pirated version. On the other hand, 95% of the users of free-to-play games don’t spend any money within the game.

He says, “On PC it’s only around five to seven per cent of the players who pay for F2P, but normally on PC it’s only about five to seven per cent who pay anyway, the rest is pirated. It’s around a 93-95 per cent piracy rate, so it ends up at about the same percentage.”

Still, F2P is turning out to be a great opportunity for the company since it lets Ubisoft get revenue from even such regions where users normally do not pay for games.

According to Guillemot, “We want to develop the PC market quite a lot and F2P is really the way to do it. The advantage of F2P is that we can get revenue from countries where we couldn’t previously – places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer.”

Source: Games Industry International

Courtesy: Torrent Freak

Buy Cheapest Related Product From Amazon.com


FCC Report Says 119 Million Americans Don’t Have Broadband Internet

Best Buy Selling $1000 HDMI Cable: Is It Trying To Be Funny?
You can also press the left/right arrow key on your keyboard to go to previous/next post

Tags: , ,

  On August 23, 2012(2 years, 0 months ago.)

Recent Products

Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  
Compare  

What Do You Think?

Loading Disqus Comments ...
Loading Facebook Comments ...

Recent Search

Recent Tutorials

The trick will let you to check your Facebook messages in the original app without downloading Messenger and it works with both iPhone or Android phone.
Want to block all disgusting ads from your android device? Read the tutorial to know how you can block ads on your Android and save data.
Want to repair your memory card? It's very easy to fix corrupted or damaged memory card. In fact you can fix it by yourself.
Are you the one who is frustrated because of the speed of your Android device? No worries, the article will help you increase the speed of that device.
Lately, Google has updated its Google Docs. Now users can crop, rotate, and add borders to images in a document without leaving Google Docs.
Adobe CS products are not free, but the good news is you can now download Photoshop CS2 & all other CS2 product completely free and it's absolutely legal.
At the beginning level, many people don't know how to use Gmail properly. For them, a here's a helpful guideline.
Skype now allows you to call directly from your Outlook account. Find the step-by-step installation process from this tutorial.
This tutorial helps you quickly resolve four of the most common problems that occur with Windows XP.
After releasing Look Back, many people didn't like it. So Facebook planned to add an Edit tool to the feature and now you can edit your Facebook Look Back video.
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook