website statistics

Verizon's CFO, Fran Shammo has now revealed that when Verizon decided to offer iPhone 4 for free on-contract after the arrival of iPhone 5, it significantly bolstered its sales.
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading...

With every new iPhone model that Apple dishes out, the general value of the older iPhone models diminishes. However, it allows a carrier such as Verizon Wireless to offer an older model for free, which is able to entice a whole lot of more customers, reveals Verizon’s CFO Fran Shammo.

Verizon iPhone 4

Some of the latest flagship smartphones are available with different carriers for free. However, none of Apple’s iPhone models has been available for free with a carrier at the time of its launch. Once a new iPhone model arrives, however, the carriers have the opportunity of either discounting the price of the older iPhone models they carry or simply start offering them for free.

Upon the launch of iPhone 5, Verizon Wireless started offering iPhone 4 free on-contract. The move turned out to be a major success for the carrier. According to Shammo, “This past fourth quarter, you … had really one thing happen that never happened before, especially with Verizon Wireless, and that was for the first time ever, because of the iPhone 5 launch, we had the 4 at free.”

Incidentally, the free iPhone 4 on-contract was the first-ever iPhone that Verizon Wireless has ever offered for free. Naturally, customers lined up to lay their hands on it. It is certainly reassuring for Apple that even the older iPhone handsets are able to command so much customer interest.

But at the same time, it poses a significant challenge: when a huge number of potential iPhone users divert their attentions to older iPhone models, this takes away the limelight from more recent iPhones, such as the iPhone 5. It also turns the overall iPhone user base into a more fragmented structure.

Courtesy: All Things D

Buy Cheapest Related Product From Amazon.com


Evernote Reveals Plans Of Implementing Two-Step Authentication After Recent Hack

Canadian Android Users Get Free Voice Call Feature Through Facebook Messenger
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On March 6, 2013(3 years, 3 months ago.)

You May Also Like:

What Do You Think?

Leave a Reply




Loading Facebook Comments ...

FTC Disclosure: Some of the links of this website are "affiliate links." This means if you click on the link and purchase the item, we will receive an affiliate commission.


Recent Search

Recent Tutorials

Siri might not understand the question you asked. But you can use Siri by editing the text that you asked & it will give an updated answer.
Perhaps, you are new Apple user and you might have no idea how to change name of your iPhone. Check out this tutorial to change the name.
Check out this tutorial to lock Android phone using PIN code, Password or Pattern. Following the easy steps, you can secure your smartphone.
If you could not figure out yet, how to save and send GIF from your iPhone, then this tutorial is just for you.
Google released 'Ambient Display' feature with Android 5.x Lollipop. Check the tutorial to know how to turn off Android’s Ambient Display .
Have you recently got your 3D Touch iPhone 6s and struggling to delete apps? Go through the tutorial to learn how to delete or move the apps.
Just read this tutorial by yourself and from now on, we will show you, how you can make your iOS device read text loudly for you.
If you're still struggling to take selfie on iPhone then check it out to know how to take photos from far using iPhone's headset as a remote.
Even if your iPhone is locked, people can reply from the lock screen. Check out, how to turn off the quick reply message from locked screen.
Have you forgot Apple ID password or having trouble signing in? Check out this tutorial to reset the password.
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook