Now a day the young generated are moving very fast and they always looking for fresh new things. Nokia brings a new concept for their young people, a perfect phone for the youngsters which allows them to be free and have fun. It is simple, light and carefree as one can change the form according the needs.

design concept
A personal mobile communication device which lets you be free and fun. It is light, simple and carefree. You can change its form according to your needs during the day.

target
It is targeted to the young consumers who are likely to be active and take place in a lot of different activities.

why this target ?

Because they move and change place too much. They do a lot of different things during the day. So that’s what my design offers : to adjust to the moment, the place and the function.

technologies that are used

It uses liquid battery, speech recognition, flexible touch screen, touch sensitive body cover which lets it understand and adjust to the environment. It has a simple programmable body mechanism so that it changes forms in different situations.

the functionality of design

You dont have to carry it in your pocket or on your wrist. You can carry it anywhere, in anyform. You can roll it, bend it, put on your clothes like a clip. It also makes some form changes that makes it more ergonomical: i.e. when you want to talk on the phone, the body form turns into the form of the good old telephone. You can personalize these forms and record them. So it fits you the best in the way that you have chosen. The functions that it has also create a feeling of electronical pet, as it senses your moves, understand what you want, respond you in the best way. It learns you, to fit you better.Also e-motions lets you send forms to the other 888 users. It could be the shape of a heart or a small dance. This way you can talk without words.

how the user interacts

E-motions… It means electronical motions that 888 has. You can send and receive forms from / to friends. You can send a heart shape to your girlfriend, so her telephone turns into an icon of heart. Or you can send a dancing form to your friends to call them to the party tonight. This is the fun side of the product. If we look from the functionality side, 888 is quite flexible. You can put it into your pocket, roll it and make it smaller, or put on your wrist when you want to make a video call on the go. If you want to talk like a normal telephone, there you have your telephone shape. We go through a lot of places and situations in the daily life, so it seems like one form is not enough.

what is unique ?

You can change the form of the body. Not just the color. And you can do the same by sending an e-motion to your friend.

the inspiration

The idea is that “the perfect form” does not exist. “Form follows you”
We create the perfect form for each function.

Video

Sources: Nokia, mwlogo