website statistics

Samsung has changed its strategy of marketing its new Galaxy device. It has moved on from anti-Apple ads and Galaxy S III ads are all about its features.

What is the next Gadget you want?

View Results

Loading ... Loading ...
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading ... Loading ...

Ever since Samsung launched its flagship line-up of Galaxy smartphones, it has somehow been considered a direct Apple rival. And the company has substantiated this position by often indulging in showing, in its ads, how iPhone devices are no good when compared to Galaxy devices. However, Samsung seems to be changing this strategy now.


Until Galaxy  S II, in every other ad, Samsung would be found criticizing directly or indirectly, the Apple products. Some ads would mock the features of iPhone while others would take a jibe at the availability issues.

However, it seems that the company has matured over time and with the release of Galaxy S III, it has changed its strategy. Naturally, Galaxy  S III is indeed so awesome that the company wouldn’t need to take cheap jibes at others to get attraction. Rather, the device itself is awesome enough to attract users.

So now, Samsung is try to bring out the useful and practical aspects of different features of Galaxy S III. For instance, the company is mainly focusing the photo-sharing features of the device, trying to show how integration with the social realm makes photo-sharing on Galaxy S III a pleasure. And the ads are quite good in that they do actually bring out the practical aspect of the device, letting the user have something tangible to adhere to.

It’s good that Samsung has moved on from its ‘anti-Apple’ commercials and is taking on a different marketing approach.

Source: Samsung Mobile USA (YouTube)

Courtesy: The Verge

Buy Cheapest Related Product From Amazon.com


Batman’s Cape Is Highly Dangerous According To Physics

Russian Wikipedia Protests Digital Blacklist Bill By Shutting Down For A Day
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On July 10, 2012(1 year, 9 months ago.)

Recent Search

Recent Tutorials

At the beginning level, many people don't know how to use Gmail properly. For them, a here's a helpful guideline.
Skype now allows you to call directly from your Outlook account. Find the step-by-step installation process from this tutorial.
This tutorial helps you quickly resolve four of the most common problems that occur with Windows XP.
After releasing Look Back, many people didn't like it. So Facebook planned to add an Edit tool to the feature and now you can edit your Facebook Look Back video.
Do you want to record Skype calls but don't know how to do that? Then this guide is absolutely for you. Get inside the article for details.
Do you know that many companies can track you on Facebook? Do you want to know who they are? Do you want to block them?
So you've been planning on replacing your old hard drive with the new drive? This tutorial helps you with a few simple steps.
Bitcoin is a digital currency that has gained extraordinary momentum in the last few months. This tutorial helps you get started with the basics.
Android lockscreen can be secured in a number of ways, some of which are described in this brief tutorial.
This review of iSkysoft Video Converter tells you everything you want to know about this Win 8/7 compatible video/DVD tool. Check the below to learn more details.
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook