website statistics

1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading...

A new survey by ComScore tried to figure out what uses customers would put the iPad to the most, and found the most customer enthusiasm for browsing the Web and checking e-mail. Surprisingly, buying apps from Apple’s App Store and playing intense video games were found to be among the least popular potential uses.

However, before we read too deeply into the findings, a bit of debunking is in order. First of all, the survey wasn’t limited to people who pre-ordered the iPad. Instead, ComScore’s 2,176 survey participants are defined as “Internet users,” a term that isn’t clearly defined in a press release on the results.

In any case, it’s not a huge shock that 50 percent of Internet users would probably access the Internet on the iPad and 48 percent would check e-mail. Actually, I’d expect the number to be higher.

What Do iPad Users Want? Survey Tries to GuessThat brings me to another point about the survey. You can’t take the actual numbers as a face-value reading of how people would use the iPad, because if you did, most of the tablet’s features would go unused by the majority of people. For example, 34 percent said they were “likely” or “very likely” to read a newspaper or magazine, 38 percent said they would listen to music, 35 percent said they would store and view photos and 37 percent said they are likely to read books on the iPad.

I can see what probably happened here. Of the 2,176 people ComScore surveyed, some respondents weren’t interested in the iPad at all. Those respondents might say that none of the iPad’s features appeal to them, hence their lack of interest in the product to begin with. This drives all the percentages down.

That’s not to say ComScore’s survey, which includes some general findings on e-readers as well, doesn’t have some great information. Here are a few of the most interesting findings: 43 percent of people said multitasking was one of their most desired (and non-existent) iPad features; 68 percent of respondents ages 25 to 34 said they would pay for news and magazines specially formatted for e-readers; and 49 percent of respondents felt good about the name “iPad,” compared to 24 percent who didn’t like it.

As a general barometer of how people feel about e-readers, the iPad and its features, the ComScore survey works, but I wouldn’t consider it a profile of how actual iPad owners will use their tablets.


An Up Close Look At The Dell Aero Android Phone

Hackers Exploiting Unpatched Flaw In IE Browser, Experts Warn
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On March 24, 2010(6 years, 2 months ago.)

You May Also Like:

What Do You Think?

Leave a Reply




Loading Facebook Comments ...

FTC Disclosure: Some of the links of this website are "affiliate links." This means if you click on the link and purchase the item, we will receive an affiliate commission.


Recent Search

Recent Tutorials

Even if your iPhone is locked, people can reply from the lock screen. Check out, how to turn off the quick reply message from locked screen.
Have you forgot Apple ID password or having trouble signing in? Check out this tutorial to reset the password.
Even if iPhone is muted, still Siri's voice is loudly chime. Now you can change the setting to silence Siri using your iPhone's mute switch.
Check out how to teach Siri about nicknames and relationships of the important people in your life in order to make your life easier.
Has your iPhone suddenly turned black & white? Check out this tutorial to know possible reasons & how to fix iPhone screen with few taps.
Check out this tutorial to download FREE movies and TV Shows streaming Showbox app and install it on your Android smartphone or tablet.
Parental Controls allows you to put restrictions on apps or content that can or can not be used by anyone else on your Apple iPhone or iPad.
If you want to print from iPhone without using any computer, check this out to connect and print wirelessly right from the Apple device.
Using Siri, anyone can bypass the Passcode even if iPhone or iPad is locked. Check out this to know how you can disable Siri on lock screen.
Floatify will let you quick reply to the messages or emails through notification bar using your Android Lollipop or Marshmallow.
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook