When Amazon introduced its latest Kindle Fire offerings at its launch event this week, many were ecstatic over the incredibly low prices. The online retailer had made sure that its prices remained low to further advance its success in the tablet market. However, the low prices came at the cost of ads which users couldn’t opt out of. Now, the company has changed its policy overnight.

As soon as it was discovered that the ads on Kindle Fire tablets were forced on the users and that the users didn’t even have an opt-out option, the social media was abuzz with negative feedback. The forced choice of having ads all over their Kindle Fire tablets naturally didn’t sit well with the users.

This may have led Amazon to lose a few prospective Kindle Fire users. However, the company was wise enough to immediately respond to it. Within 24 hours, the company has announced a new policy. According to an Amazon spokesperson, “I wanted to let you know that with Kindle Fire HD there will be a special offers opt-out option for $15. We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We’re happy to offer customers the choice.”

The new tablets from Amazon have attracted positive reviews so far. Compared to the tablets from other vendors, they carry a fairly low price tag. And, I guess, many wouldn’t mind paying an extra $15 to get rid of any featured ads on their Kindle Fire tablets.

Source: CNET

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