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Apple has been taken to task in Australia due to the fact that Apple touted the tablet as supporting 4G where the tablet couldn’t yet use a 4G network in the country. The company was taken to court by Australian competition regulator and a number of Australian customers claimed that they had been fooled by Apple’s 4G branding of the new iPad. It seems now that Apple is heeding these complaints now.


When the entire fiasco started in Australia, it went so serious for Apple that the company was ready to compensate all such users who claimed that they had been fooled into believing that they could run 4G on their new iPad. This essentially put a stain on Apple’s marketing and it now seems that the company has become careful of not committing any such mistake again neither carrying the earlier mistake with them.

And it is precisely a part of this new strategy that Apple has very quietly removed the label of its new iPad from ‘WiFi+4G’ to ‘WiFi+Cellular.’ The change in the label has occured on nearly all the online stores of Apple, though Apple didn’t issue any official statement about it.

For Australian users, Apple has specifically added some more details to the description of the tablet. These include, “This product supports very fast cellular networks. It is not compatible with current Australian 4G LTE networks and WiMAX networks.” Clearly, this is one of the lesson Apple has learnt from the ACR case.

Also, given the issue in Australia, Apple must have realized that the earlier label could land it in trouble in a number of other countries too where the tablet doesn’t support 4G networks. So the company change the label to stay out of trouble’s way.

Source: 9to5mac

Courtesy: Cult of Mac

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  On May 14, 2012(2 years, 10 months ago.)

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