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Barnes & Noble has announced the “lowest price ever” for NOOK Tablet and NOOK Color e-readers and tablets, effective from today.

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Barnes & Noble has announced the “lowest price ever” for NOOK Tablet and NOOK Color e-readers and tablets. The new price was announced on Sunday, and will be effective from today. The price cut comes “just in time for the back to school season.”

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The new price schedule from Barnes & Noble is as follows.

  • NOOK Color is now available for $149 instead of $169.
  • NOOK Tablet-8GB model price is slashed to $179 from the previous price of $199.
  • NOOK Tablet-16GB is available for $199; the biggest discount with a $50 price cut from previous $249.

The new price is effective at all of Barnes & Noble’s online and offline stores nationwide, and through the other retailers.

The new prices seem to be standing head-to-head with Amazon’s Kindle Fire and Nexus 7-8GB; both selling for $199. Barnes & Noble has been struggling to compete with Apple iPad, Amazon Kindle and Google Nexus 7 for market share.

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