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Amazon’s Kindle Fire has been one of the true runaway hits in the tablet market, as of late. Just a while ago, in the third quarter of 2011, Amazon’s share in the tablet market was zero percent. Quite simply because Amazon had no tablet out there and was simply producing e-book readers. Then Amazon released Kindle Fire at the start of Q3 and within one quarter, this tablet was able to grab a huge 14 percent of the tablet market! This is what a new report from IHS Suppli says.


Kindle Fire definitely was among the most monumental successes in the tech world during the last quarter of 2012. 14 percent share of the tablet market is a remarkble achievement. Kindle Fire was able to grasp all of this in just less than three months.

What’s even more interesting is the fact that other Android tablets, among them the much-touted and advertised Galaxy Tab by Samsung, were able to get a very small bite of the pie. Samsung was able to grow to only 8% of the overall market share. The only other tablet, besides iPad and Kindle Fire, which saw a positive growth was Barnes & Nobles tablet. But according to analysts, it will be really hard for B & N to carry through with this success in 2012.

The most interesting aspect of this report is that according to it, Apple’s iPad wasn’t affected by any other tablet as far as it’s sales were concerned. However, what did affects its sales was no other device but Apple’s iPhone 4S. When Apple released iPhone 4S, consumers were torn between it and iPad and as a result, the sales of iPad were affected but only by a little margin.

Image courtesy artotem.

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  On February 18, 2012(3 years, 6 months ago.)

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