Google has provided a new feature which allows politicians in US to target voters within specific districts when launching their online campaigns.

What are you thinking?

View Results

Loading ... Loading ...
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading...Loading...

The US elections are around the corner and the political environment is charging up for the big occasion. Every year, politicians get bytes on TV and radio to present their views but that is insufficient to reach out to enough voters. Congressional candidates also make use of internet which has a far wider audience and reach.


These candidates have been making use of Google Ads to reach out to their voters for quite some years. They could target voters by Zip codes, even by street numbers. However, they had no way of targeting specific districts since many US districts are rather awkwardly drawn and encapsulate multiple media markets.

Now, Google has presented a solution to this problem. It has rolled out a new feature on Google AdWords which allows the advertisers to target specific districts. This essentially means that a politician who wants to launch an online campaign for his voters within his district can now easily do so.

According to a blog post by the Google Politics & Election Team, “Starting today, in addition to targeting specific zip codes, we’re enabling an even more useful solution that allows political campaigns to reach voters within a specific congressional district.”

The blog post further states, “Now, with congressional district targeting in AdWords, campaigns can quickly and easily target their search, display, mobile and video ads *solely* within that particular district’s border. You can start by heading into AdWords and selecting your District number from the location menu populated with district information in simple Google Maps format, prepared by Azavea. Build your ad and you’re on your way.”

Naturally, this tool is of immense value to the politicians who can now launch district-wide campaigns. The National Republican Congressional Committee (NRCC) is already eulogizing this new feature. According to the digital director of NRCC, “Any time you can be more specific in your advertising it is a big benefit to a political campaign. The ability to draw a precise circle around these convoluted districts is a big deal, and we’ll be taking full advantage.”

Source: Google Politics

Courtesy: WSJ

Buy Cheapest Related Product From Amazon.com


AT&T To Shut Down 2G Wireless Networks By 2017

Sony NEX-5R And NEX-6 Mirrorless Cameras Will Launch On September [Rumor]
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On August 6, 2012(2 years, 3 months ago.)

Recent Products

Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  
Compare  

What Do You Think?

Loading Disqus Comments ...
Loading Facebook Comments ...

Recent Search

Recent Tutorials

My tutorial is for those who wants to delete those history partially or fully or to disable those if they want.
This tutorial will show you how to stop those videos in your Android mobile not to play automatically.
This tutorial will help you to Disable Auto-Update Of Android Apps in your Android Device. The steps are quite easy to execute.
This tutorial will help you to clear search history from your Google Play Store in your Android Device. The steps are quite easy to execute.
This tutorial is about restoring your deleted WhatsApp chat history in Android for at most 7 days data.
Today I am going to show you how to save places in Android Google Maps and then retrieving those places in Google Maps from any devices.
Do you know that you can turn a shoe box into a phone projector? Don't believe this? See for yourself inside.
Apple has published a new guide detailing how Android users will be able to switch their contents from Android to iPhone.
The trick will let you to check your Facebook messages in the original app without downloading Messenger and it works with both iPhone or Android phone.
Want to block all disgusting ads from your android device? Read the tutorial to know how you can block ads on your Android and save data.
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook