Google has launched a new feature called 'Amber Alerts' which pop up in its Search and Maps products and shows if any kids have been kidnapped in the vicinity.

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Google is used by a huge number of users each day. This puts the company in a position to leverage this audience for different things, which now include helping in locating kidnapped children. The company has now started using ‘Amber alerts’ within search and maps to let the users know of the kids who have been kidnapped.


Amber Alert

The best part is that these ‘Amber alerts’ are relevant to the location of the user himself. If you use either Google Search or Maps and are within a certain radius of a kidnapped children’s last known location, you will be notified through one of these alerts.

The alerts themselves provide all the necessary information about the kidnapped child. It includes the child’s name, age, gender, last known location and the particulars of a car if it is involved in the kidnapping.

If you wish to know more about the particular case, you can click on the Amber alert in which case it would reveal more information. The move is, without a doubt, a great step by the search giant and may help raise awareness about kidnapped children as well as recover them more quickly.

The project is in fact a collaboration between the National Center for Missing and Exploited Children (NCMEC) and Google’s Public Affairs department. In the past, Google has launched similar ventures in collaboration with other organizations which try to raise awareness about missing children.

Source: Google

Courtesy: Venture Beat

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  On November 2, 2012(1 year, 9 months ago.)

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