[TTJDeals] The Ultra-Premium Mac Bundle

Your take on Getting a SmartWatch?

View Results

Loading ... Loading ...
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading...Loading...

Microsoft is trying to find new ways to monetize its vastly popular product, Skype. Naturally, the best way to monetize an online product is with online ads and that is precisely what Microsoft is adopting. For now, the ads are to be restricted to such members who either don’t use  Skype Credit or use Skype for Windows.


And as if to complement the news ads on Skype and to show how powerful a revenue stream can this be for Microsoft, the company has released Skype stats which, we must say, are quite impressive.

According to the stats revealed by Microsoft, Skype had more than 145 million active users back in 2011! The average time of a Skype session is 13 minutes. What is quite interesting is that a majority of Skype users comprise of females, with females accounting for 54% of the overall user base.

Also, some 34% of Skype users are college graduates or those with higher education. The one number that makes Microsoft very hopeful of its Skype ads strategy is that 78% of Skype users have shopped online during the last 30 days. This essentially means that advertisers can rest assured that their ads are being directed at an audience which is hooked to the web and does make online purchases.

Currently, Microsoft isn’t including Mac Skype users or mobile Skype users, so we can assume that for now, the ads will be rolled out to a limited number of Skype users. Also, some have speculated that currently, the ads are viewable only to Skype users in U.S. and that this figure is pegged at 41 million which is huge! Essentially, by rolling out these stats, Microsoft has told prospective Skype advertisers that Skype has a huge reach in the online audience.

Source: Microsoft

Courtesy: TNW

Buy Cheapest Related Product From Amazon.com


Support For iOS 6 Media Uploads Will Be Added To WordPress Blogs Later This Year

How To Fix Error 1600 When You Load iOS 5.0.1, 5.1, 5.1.1 Or iOS 6
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On June 14, 2012(2 years, 10 months ago.)

Recent Products

Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  
Compare  

What Do You Think?

Loading Disqus Comments ...
Loading Facebook Comments ...

FTC Disclosure: Some of the links of this website are "affiliate links." This means if you click on the link and purchase the item, we will receive an affiliate commission.


Recent Search

Recent Tutorials

Not sure if you are aware that your Wi-Fi Router Or Modem could be hacked too. Here we found a quick tips, how to check if your Router or Modem is hacked.
Our today’s tutorial is about how to change Font on Android.
Here is the tutorial about how to setup MMS on Android device.
In this tutorial I will show you how to enable Instant Upload inside your Google+ app on Android, so that you can sync your photos and videos with Google+ instantly.
Here is another tutorial for the Android lovers. I will show you how to change keyboard on Android.
Here is our new android tutorial on how to change the default launcher on Android.
Here is the tutorial about how to setup Internet settings on Android device.
Today, We are going to show you a tutorial on how to disable Geotagging on Android.
here is our new Android tutorial on how to change default music player on android
The tutorial will help you to add multiple Google Account on your Android device.
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook