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Twitter has enabled advertisers to specifically target the right audience on the site through targeted ads, known as Promoted Tweets.
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Being a top social networking site Twitter hasn’t been earning a lot in profits. It has tried some revenue generation models over the past years. Now, Twitter is trying to increase its revenue stream by offering advertisers to directly target Twitter users.


Twitter interest categories

The new move by Twitter can prove very effective, both for the website and for the advertisers wanting to promote their products. It works quite simply. Of the 400 million tweets sent daily on Twitter, it will sift through the content and categorize the tweets under roughly 350 broad categories.

This, in turn, will be hugely beneficial for the advertisers. For instance, suppose you were a sportswear company wanting to gear your soccer t-shirts at the right audience. You can simply go to the right category and target your promoted tweets at that specific audience, bumping your chances of success by a huge factor.

Twitter has apparently played with the concept for a while now and an official blog post on the website says, “Across the board, they are seeing high engagement rates because they are reaching users who are interested in their content. Given these early results, we’re excited to make interest targeting available today to all of our advertising partners.”

Normally, 1% to 3% of the users who see promoted tweets click on them. But with the new targeted ads, it has been demonstrated that this number is much higher.

On the other hand, this would also mean greater profits for Twitter since more users will be likely to click on the promoted tweets in this way. The social network has also reduced the minimum price of promoted tweets from 30 pennies per tweet to a mere single penny. By doing so, Twitter hopes to entice a number of new advertisers.

Source: Twitter

Courtesy: Guardian

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  On September 1, 2012(3 years, 8 months ago.)

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