Burger King Norway came up with a unique marketing stunt, asking customers to dislike its Facebook page for a free Big Mac.

Your take on Getting a SmartWatch?

View Results

Loading ... Loading ...
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading...Loading...

These days, most of the companies take social media to be a game of numbers. Get that many likes, this many followers and you will be all set. But Burger King‘s Norway unit decided to take an entirely different approach by asking fans to unlike its Facebook page.


Burger King Whopper Sellout campaign

This wasn’t just a random stunt. It was a carefully calculated move which Burger King Norway took after it realized that many of its Facebook followers are not exactly fans. Although the Facebook page had 38,000 likes, most fans posted ridiculing remarks about Burger King and the overall interactions on the page were pretty limited.

So the company decided to adopt a different strategy. It came up with two options for all of its 38k followers. They could either choose to get a free Big Mac and get banned from the Burger King page forever and being called a ‘sellout’, or they could prove that they were a ‘true fan.’

As a result of this strategy, the company lost some 30,000 fans on its Facebook page and handed out 1,000 Big Mac coupons within a week. For some, this may seem like a failed social media campaign but the truth is the exact opposite. Currently, the same Facebook page has nearly 9,000 followers all of which have proved that they are loyal customers of the brand. These followers, although a lot fewer than before, indulge in five times more frequent interactions with the page than the old followers did.

In the long-run and even from a business view point, this was an excellent way of weeding out irrelevant and detrimental followers from a Facebook page and limiting it to genuinely loyal customers.

Courtesy: Business Insider

Buy Cheapest Related Product From Amazon.com


Archos Unveils An Entire Range Of iOS-Connected Smartwatches

Singapore Recognizes Bitcoin, Defines Tax Rules For The Currency
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On January 10, 2014(1 year, 0 months ago.)

Recent Products

Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  
Compare  

What Do You Think?

Loading Disqus Comments ...
Loading Facebook Comments ...

Recent Search

Recent Tutorials

Here is another tutorial for the Android lovers. I will show you how to change keyboard on Android.
Here is our new android tutorial on how to change the default launcher on Android.
Here is the tutorial about how to setup Internet settings on Android device.
Today, We are going to show you a tutorial on how to disable Geotagging on Android.
here is our new Android tutorial on how to change default music player on android
The tutorial will help you to add multiple Google Account on your Android device.
Here we will show how you could Jailbreak Any iPhone Or iPad On Latest Firmware iOS 8.1.2. Keep reading.
In this tutorial I will show you how to transfer Google Contacts to iPhone Contacts list using iCloud services in just few steps.
Slower speed of downloading with torrent? Want to download torrent with idm? This article is for you. To get started see the article here.
Many users are already complaining and searching for the tips of how to capture the screenshot on LG G3. The tutorial will help to do that.
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook