Facebook is now tracking offline activities of its users. With Datalogix, it tries to see what products its users buy in real life, after seeing ads on the network.

What Specially You're Expecting From Apple In This WWDC?

View Results

Loading ... Loading ...
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading ... Loading ...

Facebook has often been criticized for doing a poor job when it comes to guarding user privacy. In the past, the social network has been accused of sharing user data with advertising groups. And now, it has been found out that it tracks not only a user’s online activity but his offline activities as well.


Facebook is accomplishing this by collaborating with a data company called ‘Datalogix.’ The partnership between the two is essentially meant to assess the success of Facebook ads.

One of the main problem of online advertising is – marketers have to work ard enough to get the attention of users and drive them to product or service oriented sites, yet every click on advertisements don’t convert into a physical sale. Facebook wishes to know the statistics. It wants to track which users really purchased a product or service after being driven to advertising sites, since that would give it a measure of the ads’ success.

That’s where Datalogix comes in. Datalogix has access to data of about 70 million American households. This data is gathered from loyalty programs, retailers, drug stores and similar other franchises. The company gathers the purchasing data of millions of Americans and then compares their information with their Facebook data.

By comparing these two heaps of data, Datalogix can precisely predict which users purchased a product after watching its ad on Facebook. While Facebook is citing this merely as a tool to gauge the success of online marketers, digital privacy advocates have raised concerns about it.

Although the thought of being tracked by Facebook, in our offline lives, is in itself haunting, the fact that this is being done without the express approval of the users is more unsettling.

Source: CNN

Buy Cheapest Related Product From Amazon.com


No Door Fridge Designed By University Student

Hitachi Developing Quartz Glass Storage To Preserve Data Forever
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On September 25, 2012(1 year, 10 months ago.)

Recent Products

Compare  
Buy Now | Compare  

What Do You Think?

Loading Disqus Comments ...
Loading Facebook Comments ...

Recent Search

Recent Tutorials

Want to repair your memory card? It's very easy to fix corrupted or damaged memory card. In fact you can fix it by yourself.
Are you the one who is frustrated because of the speed of your Android device? No worries, the article will help you increase the speed of that device.
Lately, Google has updated its Google Docs. Now users can crop, rotate, and add borders to images in a document without leaving Google Docs.
Adobe CS products are not free, but the good news is you can now download Photoshop CS2 & all other CS2 product completely free and it's absolutely legal.
At the beginning level, many people don't know how to use Gmail properly. For them, a here's a helpful guideline.
Skype now allows you to call directly from your Outlook account. Find the step-by-step installation process from this tutorial.
This tutorial helps you quickly resolve four of the most common problems that occur with Windows XP.
After releasing Look Back, many people didn't like it. So Facebook planned to add an Edit tool to the feature and now you can edit your Facebook Look Back video.
Do you want to record Skype calls but don't know how to do that? Then this guide is absolutely for you. Get inside the article for details.
Do you know that many companies can track you on Facebook? Do you want to know who they are? Do you want to block them?
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook