Despite strong privacy concerns, a survey from Vision Critical suggests the reaction to the campaign has been ‘tepid’.
More than half of American Facebook users are aware of the recent scandals over privacy on the site, but only 11 percent have heard of the quit campaign. Of those aware of the campaign, nearly a quarter expect to quit today – just two percent of the total number of Facebook users in the US.
But the campaign has had some effect. Eight out of ten respondents say they are now using Facebook more carefully, and three quarters are sharing less personal information than they used to. Over half said they found Facebook privacy settings confusing.
Kleinschmit says the findings reinforce a paradox of social networks that the company has seen time and time again.
Although users are now being more careful, 61 percent said they thought Facebook had done a good job of responding to privacy concerns.
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