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Blekko has launched a new search engine, Izik, which it claims is perfectly suited for web search on tablets. Izik is available on both the App Store and Google Play

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Currently, the web search arena is predominantly occupied by Google. Microsoft’s Bing also has a sizeable share of the market. Both Google and Bing primarily follow directory-oriented format, being meant for desktop PCs at the time of their inception. Blekko now intends to compete with them by launching Izik, the first tablet-oriented search engine.


Izik

Blekko is apparently hoping that by creating a search engine which curates its content exclusively for the tablets, it may be able to find a foothold in the niche. The company intends to make most interactions intuitive and the entire experience very much visual so that Izik truly looks and feels like a search engine meant for tablets.

Unlike other popular search engines, Izik makes use of different topics to provide you the content you are looking for. It lists this content under Images, News, Quick Facts, Jobs and the likes. Even if you are not able to enter the complete search query, Izik will try to base its results on the query based on your particular interests.

CEO of Izik, Rich Skrenta, cites that unlike the task-oriented search on regular computers, search on tablets in meant to be more fun. Hence, Izik is packed with a touch-screen intuitive visual experience. The categories approach is also quite interesting since rather than dishing exact search results, it provides a wide range of related content, precisely what most tablets users are looking for.

According to the company, Izik can still be accessed from non-tablet devices but the search engine is primarily geared at tablet users and hopes that it will soon entice a sizeable audience from the tablet market. If you wish to try your hands on this new search engine, you can get the Izik app from the App Store or Google Play.

Courtesy: TechCrunch

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