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Philips Sonicare DiamondClean USB toothbrush to stay fresh at your desk and it includes a colorful case and charges via a stylish, white dongle and cable. It also includes a cup that is both a drinking glass and an inductive charger that’ll impress your overnight guests and besides its innovative charging technology, the toothbrush is also good for your teeth with more bristles than previous Sonicare models. The toothbrush’s standard charger is an adaptor for traditional bathroom sockets so that the USB cable can be plugged in and the electric toothbrush will unfortunately cost you a whopping £250…………..


The number one dental professional recommended power toothbrush brand, Philips Sonicare is leveraging years of science-based research to expand its product portfolio beyond power toothbrushing for the first time. Last night, Sonicare unveiled its new AirFloss against a fitting backdrop at the New York City Museum of Art and Design. A proof point to Sonicare’s commitment to develop meaningful innovation, AirFloss is a first-in-class flossing device that effectively cleans between teeth using microbursts of air and water droplets that remove more plaque that brushing alone. Also on display at the event was the new Sonicare DiamondClean power toothbrush. “Philips Sonicare has taken innovation to a whole new level with AirFloss and DiamondClean,” remarked Dr. Bill Dorfman, DDS, who hosted the event and has appeared on TV shows such as Extreme Makeover and The Doctors. “As an innovator and entrepreneur, I draw inspiration from brands that use both science and consumer insights to develop new technologies that meet people’s needs, and ultimately, improve their lives.” Philips Sonicare AirFloss is a breakthrough interproximal cleaning device that provides people with an easy and effective way to clean in-between their teeth, without the hassle and mess of string floss.


“Research has shown that there are many barriers that prevent people from flossing regularly, from time and convenience, to dexterity,” said Erik Hollander, Sr. Marketing Director at Philips Consumer Lifestyle. “AirFloss was designed to make flossing easier and less time-consuming, and the oral health benefits are indisputable.” According to a survey conducted on behalf of Philips Sonicare, one out of two Americans admit they do not floss as much as they should, and with 80 percent of Americans suffering from some form of periodontal disease, there is significant room for improvement. With this insight in mind, Philips Sonicare created AirFloss to simplify this every day task, and during Philips’ consumer testing, 86 percent of users found it easier to use than string floss. Sonicare AirFloss was also designed to maximize plaque removal and improve gum health. Studies found that it is clinically proven to remove up to 99 percent more plaque in-between teeth than brushing with a manual toothbrush alone. Sonicare AirFloss uses microburst technology, a rapid burst of air and water droplets, to push plaque and bacteria from in between teeth. The microburst is directed using a nozzle guidance tip that ensures targeted cleaning between teeth and the point and click one-button operation cleans the entire mouth with less than one teaspoon of water in less than a minute. It has an ergonomically designed handle and angled nozzle to access all areas of the mouth and its cordless, rechargeable handle fits on the same charger as the Sonicare FlexCare+.


Philips Sonicare DiamondClean takes power toothbrushing to its most sophisticated level yet. It harnesses Philips Sonicare’s patented sonic technology to produce a powerful dynamic cleaning action for a difference that users can see and feel. DiamondClean is gentler on teeth and gums than a manual toothbrush, helping to keep teeth stronger and healthier for longer. DiamondClean is clinically proven to remove up to 100 percent of plaque from hard-to- reach places than a manual toothbrush and to improve gum health in just two weeks. It is also clinically proven to whiten teeth in one week and protect against gum irritation and recession to help reduce sensitivity. With five brushing modes, users can customize their brushing experience to their needs, while DiamondClean delivers a unique whole mouth clean feeling. The modes include Clean, White, Polish, Gum Care and Sensitive. Sonicare DiamondClean brush heads have a new diamond-cut shape for a more efficient brushing experience, with 44 percent more bristles than the standard Philips Sonicare ProResults brush heads. It also features the latest in inductive technology to charge the toothbrush in a sleek glass cup that doubles as a drinking glass and comes with a travel case that allows for easy charging via USB port.


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  On August 12, 2011(3 years, 7 months ago.)

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