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Sony Patent Makes Ads Interactive, Sometimes By Forcing Viewers To Shout Brand Names

Sony Patent Makes Ads Interactive, Sometimes By Forcing Viewers To Shout Brand Names

The problem with advertising has long been the lack of interaction between the viewer and the advertiser. Because of the absence of interactivity, they often fail to engage the viewer. What’s more is that the engagement factor of the ads can’t be measured. And that is precisely why, different companies are trying to come up with unique and innovative ways to better advertising solutions. A recent patent awarded to Japanese electronics giant Sony has revealed some new techniques in interactive advertising.

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Ice Screen – World’s First 26-inch Portable Smart TV

Chinese electronics giant TCL and the country’s largest ISP Tencent has unveiled a 26-inch smart TV with a 1,366 x 768 display called the Ice Screen. This 26-inch smart TV is touted as “the world’s first large screen mobile entertainment smart cloud product.” That is, it packs a 26-inch portable screen, a video player, a music and photo album, and HD video communications capability.

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[Tutorial] How To Improve The Autonomy Of Your Laptop – Windows

[Tutorial] How To Improve The Autonomy Of Your Laptop – Windows

Windows 7 allows you to optimize performance of your laptop and save power when its running on battery. However if you want to improve your laptop behavior while it’s on battery you can use a free app for Windows called Aerofoil. Aerofoil will automatically load and disable certain Windows features when your laptop is disconnected from power supply. With Aerofoil you can disable aero glass, turn off speakers, turn off gadgets, turn off sidebars, etc… All these optimizations will save you up to 25% of battery power, which is not negligible if you’re traveling and do not have a power socket near you.

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New Installation Turns Morse Code Tweets Into Light Signals

New Installation Turns Morse Code Tweets Into Light Signals

Morse code has been prevalent in transmitting signals, especially in the realm of maritime, for a quite long time. Although with more advanced equipment and technology, it is growing obsolete, it still has a nostalgic charm attached to it. Now, some students at Copenhagen have used a unique method of converting Morse code into light signals.

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Apple Asserts The Security Of iMessage In Response To iPhone Text Message Spoofing

Apple Asserts The Security Of iMessage In Response To iPhone Text Message Spoofing

Apple’s iPhone is considered as one of the most secure devices, given the fact that Apple’s iOS comes with fairly tight security measures. However, now and then, we caught a glimpse of a flaw or a loophole even in such security. Recently, there were reports about successful SMS spoofing attacks against iPhone. Now, Apple has responded to these reports.

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Fujitsu Recycling Wasted CDs And DVDs To Build Shiny New Notebooks

What do you do with CDs and DVDs? Listen music, write Data, watch movies & lots of entertaining attributes to enjoy. Have you ever thought of any other alternative idea? Japanese electronics giant Fujitsu came up with an idea of recycling the CDs & DVDs into laptops. Aren’t you surprised!!! Well it’s not necessarily to be the disks that you needed. You might have old/damaged disks in your home which you are not using since long. Those wasted & unused CDs will be used in the recycling process for the generation of the bodies of the new Fujitsu notebooks.

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Intel Leads The Way To Cut Down On Conflict Minerals

Intel Leads The Way To Cut Down On Conflict Minerals

Conflict minerals are referred to such minerals which are extracted from the conflict zones of ‘Congo.’ These minerals have often been found to be funding militias in the conflicted region and include tungsten, tin, gold and tantalum. However, Intel is now leading the tech industry in eliminating the use of conflict materials.

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