Sony Patent Makes Ads Interactive, Sometimes By Forcing Viewers To Shout Brand Names
The problem with advertising has long been the lack of interaction between the viewer and the advertiser. Because of the absence of interactivity, they often fail to engage the viewer. What’s more is that the engagement factor of the ads can’t be measured. And that is precisely why, different companies are trying to come up with unique and innovative ways to better advertising solutions. A recent patent awarded to Japanese electronics giant Sony has revealed some new techniques in interactive advertising.