This was a cinematic courtroom scene where apple’s chief of marketing department faced a critical situation. Fortunately enough for apple, he made the climax turned in her favor. The hearing of Apple vs Samsung patent trial was being carried out. Phil Schiller, marketing chief for Apple was asked by the attorney of Samsung William Price to answer whether the next iPhone, iPhone 5, will have a new look or not. This was a very shocking question for Phil Schiller.