For long, Microsoft has mostly been a software company (except for its XBox venture), creating new and better software and shipping it out to hardware vendors for use. However, given Apple’s immense success, it had become evident that a hardware-plus-software company, with the tight integration of the two, would sell better in today’s tech world. The examples in this case are iPhone and iPad. And, the Microsoft’s new venture, the Surface tablet, casts some serious doubts within industry analysts that the company is out to follow Apple’s business model.
On June 21, 2012
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