The London 2012 Olympics has undoubtedly got more social media coverage than any previous Olympics’. In fact, the London 2012 Olympic games is ‘the most social games’ in history. There were over 9.66 million tweets for the opening ceremony alone; a lot more than the entire duration of the 2008 Beijing Games. To celebrate this unprecedented social activity, official sportswear sponsor of London 2012 Olympic – Adidas, has brought the social media shoe. With designer Nash Money, Adidas has customized its adiPower Barricade tennis shoe into a social media shoe. Now, athletes can tweet while they’re on the court!