3net, the joint venture television network from Sony Corporation, Discovery Communications and IMAX Corporation announced that DIRECTV will be the first distributor to launch 3net, the 24/7 3D network, beginning February 13, 2011. 3net will initially be available to millions of DIRECTV customers across the country.3net will go live at 8:00 PM ET on DIRECTV (channel 107) with a primetime slate featuring world premieres of new, one-hour, native 3D original programs CHINA REVEALED and FORGOTTEN PLANET.The network will offer an unprecedented rollout of original 3D series and new program debuts every night at 9:00 PM ET.3net will deliver compelling, native 3D content to the marketplace and thus serve as a critical driver for consumer adoption of in-home 3D entertainment. The partnership’s commitment to the emerging 3D market is historic with plans for the channel to offer viewers the largest library of native 3D entertainment content in the world by the end of 2011.DIRECTV delivers more 3D programming than any other distributor with its suite of dedicated 3D channels. DIRECTV HD customers received a free software upgrade that enables them to have access to the 3D channels on DIRECTV. DIRECTV HD customers will need a 3D television set and 3D glasses to view 3D programming on DIRECTV.
3net Premiere Night Schedule (all times Eastern):
CHINA REVEALED (8:00 PM)
China’s beauty is little seen, often hidden and always surprising. This hour-long series explores the thronging cities, epic vistas and spiritual heartlands of this huge and mysterious nation in stunning 3D. Produced by Natural History New Zealand Ltd.
INTO THE DEEP 3D (9:00 PM)
This IMAX special takes audiences on a spectacular three-dimensional exploration of the undersea world. Using the IMAX 3D camera in its underwater housing for the first time, this film captures unique marine life and magnificent underwater vistas.
FORGOTTEN PLANET (10:00 PM)
Explore the strangest places on earth – once vibrant cities now completely devoid of all humanity. This series of one-hour programs imagines the world humans will one day leave behind by exploring what we’ve already abandoned. Produced by Flight 33 Productions.
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