When Apple had been doing great business with its iPad, Android had been rapidly grabbing the market through a variety of tablets. Due to increase in Android tablet market share, iPad market share has decreased recently. ABI Research has rang the bell in a new report.

According to ABI Research, a market intelligence firm, in the second quarter of this year, Apple shipped a total of 69 percent tablets in the whole market share. But in the third quarter of this year, Apple shipped a total of 55 percent tablets in the whole market share. That means, shipments of Apple’s tablets decreased 14 percent. But why Apple lost its market share? The answer lies in the pricing.

Few companies like Samsung, Asus started to adopt Google’s mobile operating system Android, and started to sell those Android devices at cheap prices. Users clearly saw that the cost of Android devices are quiet cheap than Apple’s iPad. For which, people preferred buying Android devices than buying Apple’s iPad. Hence, various Android-vendors shipped 44 percent more Android tablets than Apple’s tablet shipments. However, Apple is still leading the market. But how long?

ABI Research is assuming that the growth of Android devices will increase more and more, shortly; for which Apple’s iPad will see more market share loss.

ABI Research’s Jeff Orr said in a statement, “As the OS of choice for the majority of device OEMs [original equipment manufacturers], we expect the Android ecosystem to continue growing in numbers – new manufacturers, better device choices for reaching more markets, and more developers finding value from apps and content. With the introduction of a smaller, lower-cost iPad Mini, Apple has acknowledged Android’s beachhead of 7-inch-class tablets, though at the same time, it has failed to deliver a knock-out punch through innovation, pricing, and availability during the most critical selling period of the year.”

Source: ABI Research

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