[TTJDeals] The Ultra-Premium Mac Bundle
Facebook and Microsoft have been in talks for quite a while now. The duo had been trying to finalize a deal on the sale of Atlas ads network.

Your take on Getting a SmartWatch?

View Results

Loading ... Loading ...
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading...Loading...

In the past, we reported that Facebook was all set to acquire the Atlas ads network which, until recently, was owned by Microsoft. Microsoft, on the other hand, was eager to rid Atlas. And now, the deal between the two tech giants has finally been sealed with Facebook pocketing Atlas at an estimated price of $100 million.


Atlas ads

Ever since Microsoft bought Atlas, it has been trying to sell off the ads network in bits and pieces. Apparently, the company was clueless as to how to run the ads network on its own.

Facebook, on the other hand, holds online ads as its future. The company has launched a major push to expand the scope of Facebook advertisements, possibly beyond the social network itself. Moreover, Facebook also intends to standardize the costs of its ads.

To do this, it needs an external ads network which can let it estimate the value of ads on non-Facebook sites. By comparing this value with the value of its own ads, Facebook can then position itself to provide better ads at fairer prices. Eventually, the social network aims to extend the scope of its ads beyond Facebook and serve ads on other sites, much like Google currently does.

The acquisition of Atlas ads network is a very important step for Facebook. And if the company treats this acquisition right, it may be able to pose Google’s ads revenue a substantial threat in the coming days.

Courtesy: All Things D

Buy Cheapest Related Product From Amazon.com


Yet Another Zero Day Java Vulnerability Discovered

Image And Details Of 5-Inch Huawei Ascend G710 Leaked
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On March 1, 2013(1 year, 12 months ago.)

Recent Products

Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  
Compare  

What Do You Think?

Loading Disqus Comments ...
Loading Facebook Comments ...

FTC Disclosure: Some of the links of this website are "affiliate links." This means if you click on the link and purchase the item, we will receive an affiliate commission.


Recent Search

Recent Tutorials

Our today’s tutorial is about how to change Font on Android.
Here is the tutorial about how to setup MMS on Android device.
In this tutorial I will show you how to enable Instant Upload inside your Google+ app on Android, so that you can sync your photos and videos with Google+ instantly.
Here is another tutorial for the Android lovers. I will show you how to change keyboard on Android.
Here is our new android tutorial on how to change the default launcher on Android.
Here is the tutorial about how to setup Internet settings on Android device.
Today, We are going to show you a tutorial on how to disable Geotagging on Android.
here is our new Android tutorial on how to change default music player on android
The tutorial will help you to add multiple Google Account on your Android device.
Here we will show how you could Jailbreak Any iPhone Or iPad On Latest Firmware iOS 8.1.2. Keep reading.
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook