What Specially You're Expecting From Apple In This WWDC?

View Results

Loading ... Loading ...
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading ... Loading ...

HTC Corp. a global designer of mobile devices announced a strategic partnership and investment with Beats Electronics. For $300 million, HTC plans to up the ante in mobile audio with the expertise of Dr. Dre baked into its future handsets. The two fast-growing brands will focus on bringing high performance sound to HTC phones. The deal is set to befinal later this year. Checkout more details bellow in the press release.

http://cdn4.thetechjournal.net/wp-content/uploads/images/1108/1313050109-htc-going-for-strategic-partnership-and-investment-with-beats-electronics-1.jpg

Press Release

HTC and Beats by Dr. Dre Set to Introduce New Era in Mobile Audio

Strategic HTC investment to result in Beats-integrated HTC phones this fall

TAOYUAN, Taiwan and SANTA MONICA, Calif., Aug. 10, 2011 /PRNewswire/ — HTC Corp., a global designer of mobile devices, today announced a strategic partnership and investment with Beats™ Electronics LLC., the company redefining the audio market with its iconic Beats by Dr. Dre™ audio experience. The two fast-growing brands will focus on bringing high performance sound to HTC phones.

“The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smartphone industry and define the future,” said Jimmy Iovine, chairman of Beats by Dr. Dre and chairman and CEO of Interscope Geffen A&M Records, which is a division of Universal Music Group and a stakeholder in Beats. “For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution and reengineer how sound is delivered, so the consumer feels the music the way that the artist intended.”

HTC and Beats have been working together to create superior mobile audio experiences for consumers, which will result in a line of HTC devices integrated with Beats sound innovations, available this fall.

“Beats has found a unique way to harness popular culture in a manner that is unlike any other brand today,” said Peter Chou, CEO of HTC Corp. “It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer’s mobile experience, and audio is a critical part of that experience.”

HTC is known for unifying content, services and devices into unique mobile experiences. And Beats is known for its unique consumer brand appeal and ability to reproduce the full spectrum of sound captured in professional recording studios, allowing consumers to hear music the way the artist intended. Bringing these two great brands together will create superior mobile music and sound experiences while accelerating HTC’s entry into the youth and accessories markets globally.

Beats Electronics will continue to operate autonomously – with Iovine as chairman and Luke Wood as president and chief operating officer – with its current business partnerships, including Monster Cable Products Inc., HP and Chrysler Group LLC. Iovine also will continue serving as chairman of Interscope Geffen A&M Records.

“Our customers have clearly responded to Beats and HTC, and Best Buy is proud to feature their products in our stores,” said Brian J. Dunn, CEO, Best Buy. “We are committed to offering innovative and entertaining technologies that help consumers enhance their lives. Our customers expect that from us. The unique HTC Sense experience and the great sound of Beats provide prime examples of that focus.”

Source

Buy Cheapest Related Product From Amazon.com


UCLA Engineers Invent Photovoltaic Polarizers, Now Devices Could Be Powered By It Self

Verizon Starts Application Innovation Center In San Francisco
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On August 11, 2011(2 years, 11 months ago.)

Recent Products

Compare  
Buy Now | Compare  

What Do You Think?

Loading Disqus Comments ...
Loading Facebook Comments ...

Recent Search

Recent Tutorials

Want to repair your memory card? It's very easy to fix corrupted or damaged memory card. In fact you can fix it by yourself.
Are you the one who is frustrated because of the speed of your Android device? No worries, the article will help you increase the speed of that device.
Lately, Google has updated its Google Docs. Now users can crop, rotate, and add borders to images in a document without leaving Google Docs.
Adobe CS products are not free, but the good news is you can now download Photoshop CS2 & all other CS2 product completely free and it's absolutely legal.
At the beginning level, many people don't know how to use Gmail properly. For them, a here's a helpful guideline.
Skype now allows you to call directly from your Outlook account. Find the step-by-step installation process from this tutorial.
This tutorial helps you quickly resolve four of the most common problems that occur with Windows XP.
After releasing Look Back, many people didn't like it. So Facebook planned to add an Edit tool to the feature and now you can edit your Facebook Look Back video.
Do you want to record Skype calls but don't know how to do that? Then this guide is absolutely for you. Get inside the article for details.
Do you know that many companies can track you on Facebook? Do you want to know who they are? Do you want to block them?
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook