Jack Dorsey At The DLD Conference: Twitter Has A Business Model That Works

Germany’s Munich has been hosting an interesting conference these days called Digital Life Design. Jack Dorsey, co-founder and chairman of Twitter was also invited and as expected he gave a speech. The basic idea of his rant was that the business model Twitter has been operating upon has been developed for quite some time now and it’s working very efficiently.

“Advertisers use it and we see them coming back for more. The market has vetted and confirmed that they want to keep using it. Twitter’s ‘Promoted’ products — including promoted tweets, accounts and trends — are currently seeing three to five per cent engagement.”

Twitter only jumped on the advert band wagon back in 2010, thus renouncing its pure ways of not making any profit from the site, apart from some search deals. Now, thanks to deals with major brands and companies like Starbucks, the company is expected to cash in a decent amount of profit. Twitter UK offices have also been opened and Twitter managed somehow to snatch YouTube’s Bruce Daisley and give him the sale director seat. So, be on the lookout of more local ads to be rolled off shortly!

Dorsey who also runs a mobile payment company Square, stated that Twitter is continuously looking to improve user experience, but the company also thinks about how the social network can impact the world in a beneficial way and how business and costumers interact. “Twitter is an organic system and product. Time and time again, you see companies whose revenue model makes their products better, just look at how Google AdSense improved search.”

source; image source

Buy Cheapest Related Product From Amazon.com

Recent Tech News

While RIM may be deemed the company that launched the true smartphone revolution with its BlackBerry devices and coined the very concept, Apple will always be termed as the company which popularized the notion of smartphones. And its not surprising to note now that iOS and Android smartphones dominate the total shipments of the smartphones made during the last quarter of 2012.

Facebook has become increasingly important for the brands to stay relevant and important on the social media. Facebook pages are a central hub for most brands to connect with their millions of fans and the social network keeps adding newer features to make this more easy and convenient. Now, Facebook has added yet another feature to pages.

Smile is a great way to express pleasure or joy at something or someone. But more often than not, it has to be forced and is fake. While that may work for a lot of people perfectly well, things are about to change. A new technology from MIT can now detect if your smile is true or fake, thus busting you right on spot for pulling that false grin.

Google has working hard to improve its Google Play platform, so as to pitch it effectively enough against Apple’s popular App Store. While Google Play still has a lot of catching up to do, the good thing is that Google is regularly adding newer and better features to its platform. Now, for instance, Google has added the option of in-app subscriptions for Google Play.

  On January 27, 2012(3 months, 29 days ago.)

Recent Search

Tags
3D 3G Amazon Android App Apple Application Apps App Store AT&T Bluetooth. breaking news camera download entertainment Facebook features free free app Game Gaming Google HD HDMI How To HTC intel iOS iPad iPad 2 iPhone iPhone 3GS iPhone 4 iPhone app iPod ipod touch itunes iTunes link jailbreak Laptop MAC Microsoft Mobile news PC review samsung smartphone Software Sony Tablet tablets Tutorial Twitter update Verizon version video Wi-Fi Windows Windows 7
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook