This is an excellent marketing strategy by McDonald’s. At one hand, this serves to enhance the environment and is very eco-friendly. It decorates the piece of land it lands it and looks pretty good too. So, that’s the positive aspect of it.
Moreover, removing a grown California poppy is illegal in the state. Which means that wherever these poppies grow, they are to stay. Whoever owns the land can not remove them as per the laws. At best, he can grow more plants to hide it, if he wants to.
These poppy flowers grow into slogans and other things that McDonald’s wish to advertise. This is one of the most creative ways of advertising the products in recent times. The best part is that this doesn’t cost much and yet is very, very effective. Let’s hope that other companies follow suit and rather than spending millions on advertising campaigns, they get inspired by this move and try to start eco-friendly campaigns.
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