Nokia was once the market leader in mobile handset industry, shipping out the largest volume of handsets each quarter. But since the onset of smartphone arena, the company has declined. More recently, Lumia has lent the company some hope. Now, Nokia is expected to issue more handset orders to its suppliers.
According to sources within Nokia’s supply chain, the company is expected to issue new orders to its suppliers for a number of new smartphones as well as feature phones. Although the company is well-cognizant of the fact that it needs smartphone sales to improve, it is also maintaining a good profile in the feature phone market.
During the second quarter of 2013, Nokia’s feature phone sales slumped by 4%, but the company intends to make up for that by launching more enticing models. The rather recently-launched Nokia Asha 501 comes with a great design and is very affordable, which may revive Nokia’s feature phones sales in the coming days.
At the same time, Nokia needs to come up with more smartphones which will help broaden its smartphone offerings, and bolster the total sales. According to the company’s CEO Stephen Elop Nokia is all set to focus on product offering, which may be an implicit way of citing Nokia’s plans of launching more models soon.
The new Lumia 1020, with a whopping 41-megapixel camera, made quite a few headlines around the tech world. Nokia is yet to launch another Lumia handset, the Lumia 625, which is expected to arrive in the third quarter of this year. This handset packs a 4.7-inch display which is juiced up by a 1.2GHz dual-core processor, which means that it isn’t going to be a high-end smartphone.
Courtesy: DigiTimes
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