Rosetta Stone Inc is a company which creates software related to language. The company had launched a lawsuit against Google back in 2009, alleging that Google was infringing trademarks through its sponsored ads. Now, Rosetta Stone has decided to drop the lawsuit against the search giant.
In 2009, when Rosetta Stone first lodged the case, it stated that its primary concern was the fact that Google was selling trademarks as search keywords to third-party advertisers. These advertisers, by securing the sponsored ads on Google’s search pages, were then able to direct the common users to their pages.
The problem with this was that users, unknowingly, would click on these ads, redirected to non-authentic vendors making use of a genuine trademark and end up buying the products that they didn’t intend to buy.
In 2010, a court threw out the case but after an appeal, it was revived by the U.S. Court of Appeals. Rosetta Stone had a fairly strong case and was able to bring forth the testimony of many consumers who were evidently ‘deceived’ by such third-party ads.
However, now in a rather surprising move, Rosetta Stone has dropped the lawsuit altogether. It is speculated that the move has been made after the two companies have come to an undisclosed settlement.
According to a joint statement released by Rosetta Stone and Google, “Rosetta Stone Inc and Google have agreed to dismiss the three-year-old trademark infringement lawsuit between them and to meaningfully collaborate to combat online ads for counterfeit goods and prevent the misuse and abuse of trademarks on the Internet.”
Courtesy: Reuters
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