A German mobile-marketing company Trademob has found that 40 percent of mobile clicks on ads are essentially useless. Clicking the ads via mobile are the result of accidental presses or fraud.

What are you thinking?

View Results

Loading ... Loading ...
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading...Loading...

The ads published in websites are for attracting people. If people believes the ad worthy or useful, then he/she clicks on the ad. But, a German mobile-marketing company Trademob has found that 40 percent of mobile clicks on ads are essentially useless. In fact, clicking on the ads via mobile are the result of accidental presses or fraud.


Mobile Ad Clicks

German mobile app marketing platform Trademob, which was founded in 2010, aggregates more than 100 mobile ad networks and offers post-download conversion tracking to measure advertising efficiency. Earlier this summer, the company studied 6 million clicks around the world over six weeks. Trademob shared their new research result with GigaOM.

Trademob has found the following result from their study :

  • Mobile-ad click fraud is apparently growing fast.
  • 40 percent of clicks are essentially worthless, creating a conversion rate to install an app from an app store of less than 0.1 percent.
  • 22 percent of clicks are accidental, while 18 percent are fraudulent.
  • 8 percent of clicks are created by an app publisher who uses a server to register false clicks.

Alexander Franke, COO of Trademob told the GigaOM reporter Ryan Kim over an phone interview that mobile click fraud falls into two main categories. One is server side and the other botnets/client side. It is found that while some app publisher uses a server to register false clicks, on the other side, fraudsters hide one banner ad behind another in order to get credit for both clicks (in some cases). Therefore, 10 percent of useless clicks are done for these two methods.

According to the study, at the beginning of the year, fraud accounted for 10% of mobile-ad clicks. But now, it accounts for 18% mobile-ad clicks.

Trademob uses a tracking software to analyze the header data and IP addresses from clicks. The tracking software can identify server-side fraud when clicks come from that same IP addresses. But, accidental clicks are more bigger problem than fraud. It could be accidental clicks on ads happen due to small screen devices.

But the fact is, there are many shady publishers who intentionally place big banner ads next to small buttons to induce accidental clicks. But Trademob’s tracking software can identify those persistent bad publishers and add them to its blacklist so that won’t be able to advertise anymore.

According to Franke, Trademob has the best data around mobile clicks because of its sophisticated post-click analytics.

Now, it’s time to see what the shady publishers do regarding their ads.

Source : GigaOM

Buy Cheapest Related Product From Amazon.com


Intel Atom’s Quad-Core ‘ValleyView’ Details Leaked

Nokia Lumia 920 PureView And Lumia 820 Image Leaked
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On September 3, 2012(2 years, 3 months ago.)

Recent Products

Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  
Buy Now | Compare  
Compare  

What Do You Think?

Loading Disqus Comments ...
Loading Facebook Comments ...

Recent Search

Recent Tutorials

Many users are already complaining and searching for the tips of how to capture the screenshot on LG G3. The tutorial will help to do that.
The tutorial will help how you can minimize the mobile data on your android device (Here we used LG G3 S for the tutorial)
The tutorial will help you to turn on battery Saver for LG G3 or G3 S both manually and automatically.
This tutorial is about how you can set up various auto reply messages on LG G3 S tp know the caller why you could not answer the call.
This tutorial is about disabling automatic shortcut creation of new installed app on android devices.
This tutorial is about showing you how to turn off location in Facebook of your Android devices.
My tutorial is for those who wants to delete those history partially or fully or to disable those if they want.
This tutorial will show you how to stop those videos in your Android mobile not to play automatically.
This tutorial will help you to Disable Auto-Update Of Android Apps in your Android Device. The steps are quite easy to execute.
This tutorial will help you to clear search history from your Google Play Store in your Android Device. The steps are quite easy to execute.
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook