The futuristic billboards shown in the movie Minority Report, the ones that personalize their displays based on who’s standing in front, are being rolled out in Tokyo. The billboards have cameras installed that are capable of determining the gender and age of passersby who stop to look at them.
Even if you just glance at them, the digital billboards only need a second to figure out if you’re a young girl who would like Hello Kitty or an old man who would want a young girl. They promise they’re not recording anyone but they are collecting data to better target those old, so 2009 print billboards.
Welcome to the future where advertisement is disguised as technology.
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