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Sony, who was once among the top giants of the gaming industry, has been struggling of late. The gaming industry has well moved on to smartphone and other plethora of other devices, not to mention the crown that is being held by Microsoft’s Xbox 360, a crown which may stay for now given that Kinect is now available for gamers. Nonetheless, Sony has released the next big thing from it’s end. It is already available in Japan and now you can buy it in US within a week or so. In anticipation of the expected launch, Sony has launched an ad campaign to let folks know about it. The video ad is posted below.

The ad uses good dialogues and the theme is interesting. It goes on to show how PS Vita turns the experience of mere gaming into reality and that you could go on to create your own ‘world’ by playing games on it. Here’s the first ad on the device released by Sony about the device:

Image courtesy MiNe.

[ttjad keyword=”ps3″]