Amazon’s Kindle 3 e-book reader is the most successful & best-selling product in the entire history of Amazon. Yesterday, Amazon announced their achievement about Kindle 3. Their CEO, Jeff Bezos thinks that the low price issue is the effective factor behind this. He also told that Kindle 3 downplayed the significance of tablets as its competition.
The company also announced that on its peak day, Nov. 29, customers ordered more than 13.7 million items worldwide across all product categories, which is a record-breaking 158 items per second. Amazon had also previously reported that the Kindle 3 is the fastest-selling Kindle ever.
“We’re grateful to the millions of customers who have made the all-new Kindle the bestselling product in the history of Amazon — surpassing Harry Potter 7,” said Jeff Bezos, Amazon.com founder and CEO. “We’re seeing that many of the people who are buying Kindles also own an LCD tablet. Customers report using their LCD tablets for games, movies, and web browsing and their Kindles for reading sessions. They report preferring Kindle for reading because it weighs less, eliminates battery anxiety with its month-long battery life, and has the advanced paper-like Pearl e-ink display that reduces eye-strain, doesn’t interfere with sleep patterns at bedtime, and works outside in direct sunlight, an important consideration especially for vacation reading. Kindle’s $139 price point is a key factor — it’s low enough that people don’t have to choose.”
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