After Yahoo and Microsoft, the creator of FriendFeed & Gmail also raised his voice. His initial reaction was: “This seems vaguely familiar . . .” Or, as he put it elsewhere, “There’s a FriendFeed in my Gmail. Sweet!”
It is vaguely familiar to him on various levels. Like FriendFeed before it (which was acquired by Facebook), Buzz acts as a way to bring together different social streams together—Twitter, Flickr, Picasa, Google Reader shared items, status updates, shared links and videos. It presents them all in a single stream from everyone you follow from you Gmail contacts.
You end up getting comment strings around a single shared link, photo, or video, just like on FriendFeed, except FriendFeed can import items from many more social websites. (Although FriendFeed is not enabled as a connected site for most users, strangely enough it is enabled for Buchheit’s account.).
But the other reason Buzz is vaguely familiar to Buchheit is because it lives right inside Gmail, which he launched when he was a Google engineer. It appears right under your “Inbox” link, and takes over the entire window where your 10,000 unread emails usually stare you in the face. It replaces it with a living, breathing, never-ending social commentary.
TechCrunch asked Buchheit via email how he feels about Google channeling him, he responded: “It seems nice. Integrating into Gmail is the right way to go. It’ll be interesting to see how much activity it gets.”