1.0x magnification

Canon's EOS 7D 18 MP CMOS Digital SLR Camera with 3-inch LCD and 28-135mm f/3.5-5.6 IS USM Standard Zoom Lens. With a host of brand new features designed to enhance every facet of the photographic process, from still images to video, the new EOS 7D represents a whole new class of camera. Made to be the tool of choice for serious photographers and…

Now here was a guy who was looking for a full-frame dSLR and this young lady was happy to sell him a 7D with an APS-C sensor which is a lot smaller than full-frame. I got the feeling she didn’t know much about photography, though I guess Jessops had trained her well enough to be able to demonstrate how a camera’s controls work......