Advertising

When Amazon introduced its latest Kindle Fire offerings at its launch event this week, many were ecstatic over the incredibly low prices. The online retailer had made sure that its prices remained low to further advance its success in the tablet market. However, the low prices came at the cost of ads which users couldn't opt out of. Now, the…

Being a top social networking site Twitter hasn't been earning a lot in profits. It has tried some revenue generation models over the past years. Now, Twitter is trying to increase its revenue stream by offering advertisers to directly target Twitter users.

The problem with advertising has long been the lack of interaction between the viewer and the advertiser. Because of the absence of interactivity, they often fail to engage the viewer. What's more is that the engagement factor of the ads can't be measured. And that is precisely why, different companies are trying to come up with unique and…

Facebook has been steadily growing the scope of its ads. The social network initially offered very few ads on its page but has eventually started offering them in many new ways, for instance by displaying sponsored ads within users feeds. Until now, these ads in the users' news feeds were usually related to the pages he or his friends liked and…

More and more companies are jumping the tech bandwagon to make their products look cool and more trendy by advertising some kind of tech aspect of in them. One would wonder what on Earth could the technology have to do with a beer, but then Guinness does know how to spin that of. It has launched a beer glass which has a QR code and this code…

Reuters reports that Facebook’s revenue for the first half of 2011 hit $1.6bn with its Net income falling just short of $500 million and Facebook is still a private company and doesn’t publicly disclose its financial details. Facebook's strong financial numbers underscores its growing popularity among its advertisers and the ompany's early move to…

Amazon already launched an sponsored version of their WiFi Kindle earlier in the year which is available for a reduced price and now they announced a 3G spored version of the Kindle 3, called the Kindle 3G with Special Offers. Kindle 3G with Special Offers comes with a data connections from US mobile carrier AT&T and there are no monthly fees…

Mobile giant Nokia is reportedly allocating $127 million to spend on a major global marketing campaign for its new Windows Phone smartphones, due to launch in October.