Microsoft Starts Advertising Windows 8 On TV
We already know that Microsoft’s latest operating system Windows 8 is going to be launched on October 26. About 10 days is left for till the launch event. And to promote this new operating system, Microsoft has started airing TV commercials.
Amazon Offers $15 Opt-Out For Kindle Fire Ads
When Amazon introduced its latest Kindle Fire offerings at its launch event this week, many were ecstatic over the incredibly low prices. The online retailer had made sure that its prices remained low to further advance its success in the tablet market. However, the low prices came at the cost of ads which users couldn’t opt out of. Now, the company has changed its policy overnight.
“TV Ads” Retire From Google’s Office
Goggle has announced that it is abandoning the “TV Ads” service. Alongside the video ads for webpages Google started the TV Ads service through its Adward service for televisions. It was 2007 when they started the service and campaigned about the service saying “target up to 42 million US households”. Giants like Sony and Logitech joined the project. But now it has been retired.
Advertisers Can Directly Target Users On Twitter Now
Being a top social networking site Twitter hasn’t been earning a lot in profits. It has tried some revenue generation models over the past years. Now, Twitter is trying to increase its revenue stream by offering advertisers to directly target Twitter users.
Sony Patent Makes Ads Interactive, Sometimes By Forcing Viewers To Shout Brand Names
The problem with advertising has long been the lack of interaction between the viewer and the advertiser. Because of the absence of interactivity, they often fail to engage the viewer. What’s more is that the engagement factor of the ads can’t be measured. And that is precisely why, different companies are trying to come up with unique and innovative ways to better advertising solutions. A recent patent awarded to Japanese electronics giant Sony has revealed some new techniques in interactive advertising.
Facebook Plans On Displaying More Ads In Users’ New Feeds
Facebook has been steadily growing the scope of its ads. The social network initially offered very few ads on its page but has eventually started offering them in many new ways, for instance by displaying sponsored ads within users feeds. Until now, these ads in the users’ news feeds were usually related to the pages he or his friends liked and visited.
Cool Beer Glass Displays A QR Code When Filled With Guinness
More and more companies are jumping the tech bandwagon to make their products look cool and more trendy by advertising some kind of tech aspect of in them. One would wonder what on Earth could the technology have to do with a beer, but then Guinness does know how to spin that of. It has launched a beer glass which has a QR code and this code becomes readable only when you add Guinness to the glass.
Facebook’s Revenue In 1st Half Of 2011
Reuters reports that Facebook’s revenue for the first half of 2011 hit $1.6bn with its Net income falling just short of $500 million and Facebook is still a private company and doesn’t publicly disclose its financial details. Facebook’s strong financial numbers underscores its growing popularity among its advertisers and the ompany’s early move to capitalize on the power of social networking by attracting advertisers put it ahead of competitor Google. Facebook was created by Mark Zuckerberg in 2004 and there are currently about 750 million users of Facebook, which is one of the most visited destinations for people on Internet…………….
AT&T To Sponsor Kindle 3G With Special Offers
Amazon already launched an sponsored version of their WiFi Kindle earlier in the year which is available for a reduced price and now they announced a 3G spored version of the Kindle 3, called the Kindle 3G with Special Offers. Kindle 3G with Special Offers comes with a data connections from US mobile carrier AT&T and there are no monthly fees or connection charges for the connection. New Kindle 3G with Special Offers is supported by adverts and it will retail for $139. The new option joins the already announced ad-support WiFi model, which will run you $114 and replaces the $164 non-AT&T-sponsored 3G version and this cheaper Kindle is actually a replacement for the older ad-supported 3G model…………….
Nokia Allocates $127M For Windows Phone Ad Campaign!
Mobile giant Nokia is reportedly allocating $127 million to spend on a major global marketing campaign for its new Windows Phone smartphones, due to launch in October.
InMobi Reports Apple iPad As The 6th Largest Advertising Device Across Europeo
iOS has pretty substantial marketshare in Europe, but it also appears to hold a pretty large slice of the advertising pie in Europe and mobile specialist InMobi has released a report that identifies the iPad as the sixth largest advertising device in Europe, based solely on ad impressions. Apple iPad accounted for over 80 million ad impressions in Europe, helping push Apple past all other manufacturers in terms of ad requests with an overall share of 19.5% and iPhone remains the most popular handset………..
Facebook Retuning News Feed Option
Facebook is testing a new homepage design that keeps advertisements and menu navigation visible when you scroll up or down the page, a departure from all previous incarnations of Facebook’s homepage and borrows design elements found on Twitter and Gawker Media blogs. This facebook feature allows ads, app bookmarks and the top navigation bar to remain visible no matter how many news feed stories a user scrolls through. Facebook’s redign isn’t only beneficial to advertisers, since bookmarked apps are highlighted in the new design, developers could see higher retention rates and an increased number of users in their applications……….
Videos: Life-Size Version Of Angry Birds
Watch real life Angry Birds fly through the sky near Barcelona, T-Mobile advertisement brings Angry Birds to life and made an advertisement featuring your favorite furious fowls as you’ve never seen them before, complete with exploding pigs. The video shows a rather impressive real life setup just like you would expect to see in the game and players use a phone hooked up to a huge screen to fling the birds………..
Kindle 3G Ad-Supported Version
Online retailer Amazon.com Inc. is selling an ad-laden version of its Kindle 3G e-reader, which has wireless service for downloading books and the new Kindle 3G with Special Offers will be the company’s second e-reader to feature built-in advertising. Same features as latest-generation Kindle 3G – free 3G wireless, Pearl E Ink display, up to two months of battery life and more – plus sponsored screensavers and money-saving special offers and Amazon started selling a Wi-Fi-equipped Kindle with ads for $114 — $25 less than the standard Kindle with Wi-Fi…………
Sony SmartAR Integrated Augmented Reality Technology
Sony SmartAR delivers high-speed markerless augmented reality and most implementations require a weird marker to be in clear sight. Sony’s SmartAR works even when the AR object is being tossed around and no sign of flickering or even lost detection, as the little pink bear in the demo keeps on trotting along. In fact, the AR is actually quite impressive as 3D augmented objects can even be manipulated without the camera aimed right at the AR object…………
