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Rolls-Royce has announced the development of the 102EX an electrified version of the Phantom to be shown at the Geneva Motor Show and this is Roll-Royce’s electric test vehile project.Roll-Royce 102EX or Phantom Experimental Electric is a working test-bed designed to provide experiential feedback on alternative drive-train technologies in ultra-luxury cars and 102EX will be formally introduced on March 1, the first day of press previews for the Geneva auto show…….

Rolls-Royce Motor Cars confirmed the development of 102EX a one-off fully electric powered Phantom to debut at the Geneva Motor Show on 1 March 2011. The car will tour during 2011 serving as a test bed to gather a bank of research data which will be crucial in informing future decisions on alternative drive-trains for Rolls-Royce Motor Cars.Rolls-Royce produces cars that represent the pinnacle in luxurious motoring for the world’s most discerning customers. With 102EX also known as the Phantom Experimental Electric (EE), it is the company’s intention to carefully test the opinions and reactions to alternative drive-train options of a range of stakeholders including owners, enthusiasts, members of the public and the media.

102EX will serve as a working test bed for a global tour that takes in Europe, the Middle East, Asia and North America. Through test drives owners will be given the opportunity to experience an alternative drive-train technology and to feedback their experiences, thoughts and concerns directly to Rolls-Royce.While there are no plans to develop a production version, as one of the company’s EX models it will serve to begin a dialogue with existing owners and stakeholders, posing as well as answering questions of its audience.

These include the car’s ability to deliver an acceptable range between re-charges and to operate in extreme weather conditions. But also to benchmark reliability and quality against customer expectations of the world’s pinnacle automotive brand.In preparation for the Geneva debut, Rolls-Royce will launch the website www.electricluxury.com this week, a portal to fuel a wider global debate seeking views on the question of electric luxury from media, VIPs and stakeholders. The site will also deliver regular updates of the car’s progress while on tour.

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