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PBS Lures Apple Fans To Its iOS App With A Bill Clinton Documentary Preview

If you own an iOS device and are also interested in Amercian recent history, PBS has a treat for you. The TV network announced recently to offer a sneak peak into one of the hottest documentaries, a week before the program is scheduled to air only on PBS app for iOS platform.


The documentary is on the former US President Bill Clinton and covers the topics ranging from geopolitics to the notorious indiscretions. PBS taps on the viewers curiosity with an intriguing description. “The documentary recounts a career full of accomplishment and rife with scandal, a marriage that would make history and create controversy, and a presidency that would define the crucial and transformative period between the fall of the Berlin Wall and 9/11,” sais PBS official website. The full program has four hours but iOS users can view a quarter of it ahead of airing date.

This strategy is not entirely new, as the TV network offered a couple of months ago, the first 10 minutes of the second season of “Downton Abbey” only for online viewers just as an incentive for potential new fans of the series. Also other TV cannels are known to recruit viewers for their regular subscription based programs from other places, like free videos posted on the official websites or via apps specially designed for mobile platforms.

Source

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