After being a little late in the mobile party, Facebook has gained rapidly and its mobile apps are already among the most downloaded apps on mobile devices. The social network is gaining millions of more mobile users every quarter and that is why, its mobile presence should be of huge significance to businesses and marketers.
Qwaya has now created an infographic which shows the significance of Facebook’s mobile presence for businesses. The infographic essentially stresses on the huge user base that mobile Facebook commands, making it an ideal space to advertise.
Currently, nearly 57% of Facebook’s total 955 million monthly active users access it through a mobile device. And this number is increasing at a rate of 67% at a year on year basis. And what should intrigue prospective advertisers most is the fact that users spend more time on Facebook than on any other website.
The ideal way for business and advertisers to reach out to this massive mobile Facebook audience is through their News feed. Business can have their sponsored ads placed between the users’ news feeds and dish out quality content that goes viral. By devising specific strategies for individual mobile platforms, businesses can effectively cash in on the millions of mobile Facebook users. The infographic by Qwaya is posted below: