Having outnumbered Likes or fan Following in a page doesn’t mean that all of these are real as these can be bought too. Until now, Facebook has seen such artificial growths in so many pages. So lately, Facebook has announced two important changes to its Platform Policies under games and proper use.
According to Facebook, from now on, the Pages will no longer be permitted to use incentives to retain Likes from fans. The platform continues to explain that this change will be implemented in order to maintain each Page’s credibility by eliminating “artificial incentives” and returning to the original relationship between business and genuine fan. Here are the 2 important changes that Facebook has announced to its Platform Policies under games and proper use:
- Games which include mandatory or optional in-app charges must now disclose this in their app’s description, either on Facebook or other platforms it supports. This is to give people a clear indication that your game may charge people during gameplay.
- You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.
The first change is pretty much straightforward: if you’re a game developer, just add the appropriate warning to your app and you’re done. If you don’t charge for anything in your game, you don’t have to do anything. And the second change is much more interesting. It can be said in this way: if your Facebook Page isn’t growing organically, meaning you are giving it artificial boosts, you should probably reevaluate your strategy for adding users.
Facebook has given developers until the 5th of November 2014 to make the changes in their app. While this may appear as a bad news for developers who are looking for ways to grow or earn money, at the end of the day it should benefit users and prevent developers from trying to game Facebook’s algorithms.
Do you think is this move fair to developers? Share your thoughts with us in the comments below.