Youtube Adds Campaign Tool To Help Nonprofits Track Progress
Google has enhanced its YouTube nonprofit program with the addition of a new analytics feature – Campaigns. It’s a way for nonprofit organizations to track campaign success, and in the process increase views on clips by engaging the users. Viewers will be able to see the target and concurrent success of a campaign when they watch a campaign video on YouTube.
Big Data: An Opportunity Or A Challenge?
The sheer bulk of data that is being generated by the today’s digital world is overwhelming. In total, 2.5 quintillion bytes of data is created daily. Such humongous, larger and complex data sets are known as “big data.” And it is becoming increasingly harder to manage all this data with conventional tools.
IT Expenditure To Increase 3% To $3.6 Trillion In 2012
Industry analysis expert Gartner recently published analytics on Information Technology expenditure for 2012 which reveals 3 percent increase of total spending than last year. According to the report, the expenditure may hit to $3.6 trillion. This report is a reviewed analysis upon high demand by the companies as 2.5 percent increase projected three months ago. This rapid growth seems strange despite the unstable global economy. The companies are also concerned with this report and eventually the pressure will rise for the people.
Facebook Is Working On ‘Want’ Button, Will Show User Wish Lists
Facebook is testing a new plugin called ‘Want’. It is expected that within a short time, the button will be visible in Facebook plugin list. Tom Waddington, a web developer of Cut Out + Keep website first noticed that a new ‘want’ button has been added to Facebook’s JavaScript coding list and it has been disabled. By using this plugin, Facebook wants to know users product choosing behavior as well as giving users the freedom to see what products his/her friends want to buy.
Facebook Rolls Out New Pages Manager App For iPhone
Facebook has rolled out a new app for the iPhone. The name of the new app is ‘Pages Manager’. Users can manage pages and stay in touch with friends through the app. Though the new app features are similar to the standard Facebook mobile application, all the features are dedicated to fan pages.
Social Networking Shares Top Spot With Mobile Gaming On The Phone
Recently mobile application analytics company Flurry has published a report revealing social networking apps top spot in terms of usage by mobile users. This ends the 40 month domination of mobile gaming as the top performer in mobile app usage. Analysts found that mobile users are spending the same amount of time in social networking and playing games. Analytics show last year social networking app usage has increased to 24 percent on the first quarter of 2012 form 15 percent in 2011.
Get To Know About Your Gmail Account With Gmail Meter
Analytical tools are increasingly becoming popular in this digital, tech-driven world. And they are helpful too, in that they allow us an insight without having to dig into the huge amounts of data and spend our time and energy. Here, then, is a new tool named ‘Gmail Meter’ which lets you keep track of your Gmail Account.
IBM Expands Its Analytics Portfolio By Acquiring Varicent Software
IBM has been quite focused on its business analytics front. That is precisely because the company is one of the big players in that domain. It has been developing new software to further its business analytics. And now, it has acquired Varicent Software, a company that provides different kinds of analytics software.
Mobile Web vs. Desktop Web
Mobile app use trumping web browsing for the first time and time spent with mobile apps per day per person reached an average of 81 minutes compared to 74 minutes on the Web. This growth in mobile app usage, clocking in at a 91% increase year-over-year has come primarily from more sessions per user per day, but mobile apps haven’t always been more popular than the Web……….
