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Analytics

Youtube Adds Campaign Tool To Help Nonprofits Track Progress

Google has enhanced its YouTube nonprofit program with the addition of a new analytics feature - Campaigns. It's a way for nonprofit organizations to track campaign success, and in the process increase views on clips by engaging the users. Viewers will be able to see the target and concurrent success of a campaign when they watch a campaign video…
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Big Data: An Opportunity Or A Challenge?

The sheer bulk of data that is being generated by the today's digital world is overwhelming. In total, 2.5 quintillion bytes of data is created daily. Such humongous, larger and complex data sets are known as "big data." And it is becoming increasingly harder to manage all this data with conventional tools.
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IT Expenditure To Increase 3% To $3.6 Trillion In 2012

Industry analysis expert Gartner recently published analytics on Information Technology expenditure for 2012 which reveals 3 percent increase of total spending than last year. According to the report, the expenditure may hit to $3.6 trillion. This report is a reviewed analysis upon high demand by the companies as 2.5 percent increase projected…
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Facebook Is Working On ‘Want’ Button, Will Show User Wish Lists

Facebook is testing a new plugin called 'Want'. It is expected that within a short time, the button will be visible in Facebook plugin list. Tom Waddington, a web developer of Cut Out + Keep website first noticed that a new 'want' button has been added to Facebook's JavaScript coding list and it has been disabled. By using this plugin, Facebook…
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Facebook Rolls Out New Pages Manager App For iPhone

Facebook has rolled out a new app for the iPhone. The name of the new app is 'Pages Manager'. Users can manage pages and stay in touch with friends through the app. Though the new app features are similar to the standard Facebook mobile application, all the features are dedicated to fan pages.
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Get To Know About Your Gmail Account With Gmail Meter

Analytical tools are increasingly becoming popular in this digital, tech-driven world. And they are helpful too, in that they allow us an insight without having to dig into the huge amounts of data and spend our time and energy. Here, then, is a new tool named 'Gmail Meter' which lets you keep track of your Gmail Account.
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Mobile Web vs. Desktop Web

Mobile app use trumping web browsing for the first time and time spent with mobile apps per day per person reached an average of 81 minutes compared to 74 minutes on the Web. This growth in mobile app usage, clocking in at a 91% increase year-over-year has come primarily from more sessions per user per day, but mobile apps haven't always been more…
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