Intel has been at the head of the innovation in the processor industry. The company has fast adapted to the changing paradigms of the tech world and has focused on mobile computing. The result is that Intel’s Ivy Bridge are a huge step forward for computing devices since they are able to juice up a solid amount of power while being tiny in size and less power-consuming. This, Intel thinks, Apple can’t ignore.
During Intel’s annual investor day, Intel folks were naturally quite optimistic about the future of the company and specifically about its 22 nanomtere architecture. So much so that it was said, more than once, that Intel has been able to overrule Moore’s law and has superseded Moore’s predictions by being able to speed up the rate at which processing power is increasing.
During the Q & A session at the event, Intel’s CEO Paul Otilleni stated, “Our job is to ensure our silicon is so compelling … in terms of running the Mac better or being a better iPad device, that as they [Apple] make those decisions they can’t ignore us.”
And indeed, it will become increasingly harder for Apple to ignore Intel’s enticing chips. What Apple is using in its current-generation devices, A5X processor, is good but it is definitely not efficient enough. It is rather huge in size and consumes a lot more power than Intel’s chips. And it is precisely in this respect that Intel hopes that Apple will come about one day to choose Intel’s 22-nm architecture chips.
With its smaller architecture, Intel has been able to reduce the amount of power consumption, the size occupied by a processor and the amount of heat generated by the processor. All these factors are critically important when it comes to mobile computing and are going to get even more important with the pace at which the mobile platform is progressing and evolving.
Source: Intel Corporation