The biggest problem that the companies making medium-format cameras face, is the competition from main SLR makers such as Nikon and Canon. An SLR is not as good as a medium-format camera but it still does an excellent job and suits most of the users. The greatest advantage an SLR has, over a medium-format camera, is that an SLR is much more affordable. For instance, Nikon’s D4 costs about $6,000 while an 80-megaphixel Phase One-Mamiya combination will cost a whooping $40,000. D4 certainly has a lower resolution compared to the Phase-One camera but most of the users are not looking for the highest quality and are rather happy with good quality.
This competition from SLR companies is one of the reason why the two major medium-format camera companies have joined it. Through this alliance, Mamiya and Leaf hope that they will be able to share their resources, work together on products and as a result, produce products which are much better and are available to customers much faster. Claiming that this partnership would be very fruitful, Leaf’s general manager claimed that customers will thoroughly enjoy the powerful products which will be a result of this partnership.
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