website statistics

1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading...

Every time we make a call on our cell phone, send a text or download data, our mobile carrier knows who we were talking to and for how long, as well as our location at the time of the connection, accurate to within a mile. The carriers are just trying to figure out how to use this potential gold mine of immense user data for academic and commercial benefits.

These data reports, or call detail records (CDRs) have been kept for years, logging each connection with the specific ID of the cell tower that carried it. But only now are computer scientists developing algorithms powerful enough to analyze the data in meaningful and efficient ways.

MIT’s Tech Review spoke to Ramón Cáceres, a researcher at AT&T, on how his company is putting these newly acquired analytical powers to use. So far, it’s mostly academic and civic research. Studying travel habits of AT&T subscribers in New York and Los Angeles, for instance, Cáceres and his team found that the average Manhattanite travels 2.5 miles on average per day, while AT&T-using Angelenos log five miles. Another study, conducted by researchers at MIT, traced location data for mobile users attending major public events like a Red Sox game, analyzing how and when they travel to and from the stadium. Data such as these is proving incredibly valuable to city planners, who previously had to rely on limited surveys which are far less accurate.

But as you would imagine, the data is also tremendously useful (and valuable) commercially. Hyper-accurate location tracking could enable more accurate billboard advertising pricing, for instance. Every major network operator is now trying to decide how to use their golden pile of data for more revenue.

And of course, there are privacy concerns. Large analyses of CDRs are usually done anonymously. But one could very easily twist the numbers to, say, discern the home address of any subscriber by analyzing which cell towers their phones connect to most often in the overnight hours.

Massive-scale mobile data analyses such as these are uncharted territory, and while the potentials for both revenue and insight is high, it remains to be seen how the privacy implications will shake out.

Source: Popular Science.


Amazon Kindle coming in August

US Airforce’s Wingless Scramjet Sets Hypersonic Flight Record
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On May 29, 2010(6 years, 0 months ago.)

You May Also Like:

What Do You Think?

4 Responses

  1. Brakes auto repair » Some Easy Way Of Automotive Fault Diagnosis Says:

    […] Cell Phone Carriers Realizing Location-Based Usage Data Could Be Potential Gold Mine | TheTechJourna… […]

    Posted on June 2nd, 2010 at 8:01 AM

  2. How Your Credit History and Credit Score Impacts Your Life | Credit and Loan Says:

    […] Cell Phone Carriers Realizing Location-Based Usage Data Could Be … […]

    Posted on June 9th, 2010 at 9:24 AM

  3. Coming to a Website Near You: .XXX | TechNexus.info Says:

    […] Cell Phone Carriers Realizing Location-Based Usage Data Could Be … […]

    Posted on June 26th, 2010 at 7:23 AM

  4. Cell phone tracer Says:

    That’s right, that’s why carriers, mobile giant, and OS companies are entering location based field.

    Posted on September 2nd, 2010 at 7:59 AM

Leave a Reply




Loading Facebook Comments ...

FTC Disclosure: Some of the links of this website are "affiliate links." This means if you click on the link and purchase the item, we will receive an affiliate commission.


Recent Search

Recent Tutorials

Even if iPhone is muted, still Siri's voice is loudly chime. Now you can change the setting to silence Siri using your iPhone's mute switch.
Check out how to teach Siri about nicknames and relationships of the important people in your life in order to make your life easier.
Has your iPhone suddenly turned black & white? Check out this tutorial to know possible reasons & how to fix iPhone screen with few taps.
Check out this tutorial to download FREE movies and TV Shows streaming Showbox app and install it on your Android smartphone or tablet.
Parental Controls allows you to put restrictions on apps or content that can or can not be used by anyone else on your Apple iPhone or iPad.
If you want to print from iPhone without using any computer, check this out to connect and print wirelessly right from the Apple device.
Using Siri, anyone can bypass the Passcode even if iPhone or iPad is locked. Check out this to know how you can disable Siri on lock screen.
Floatify will let you quick reply to the messages or emails through notification bar using your Android Lollipop or Marshmallow.
If you do not know to do face swap, check out this tutorial to learn how the new Snapchat face swapping feature actually works.
Facebook has released the Live video streaming feature and we will show you how to go live using the Facebook app for Android or Apple.
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook