website statistics

1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading...

Every time we make a call on our cell phone, send a text or download data, our mobile carrier knows who we were talking to and for how long, as well as our location at the time of the connection, accurate to within a mile. The carriers are just trying to figure out how to use this potential gold mine of immense user data for academic and commercial benefits.

These data reports, or call detail records (CDRs) have been kept for years, logging each connection with the specific ID of the cell tower that carried it. But only now are computer scientists developing algorithms powerful enough to analyze the data in meaningful and efficient ways.

MIT’s Tech Review spoke to Ramón Cáceres, a researcher at AT&T, on how his company is putting these newly acquired analytical powers to use. So far, it’s mostly academic and civic research. Studying travel habits of AT&T subscribers in New York and Los Angeles, for instance, Cáceres and his team found that the average Manhattanite travels 2.5 miles on average per day, while AT&T-using Angelenos log five miles. Another study, conducted by researchers at MIT, traced location data for mobile users attending major public events like a Red Sox game, analyzing how and when they travel to and from the stadium. Data such as these is proving incredibly valuable to city planners, who previously had to rely on limited surveys which are far less accurate.

But as you would imagine, the data is also tremendously useful (and valuable) commercially. Hyper-accurate location tracking could enable more accurate billboard advertising pricing, for instance. Every major network operator is now trying to decide how to use their golden pile of data for more revenue.

And of course, there are privacy concerns. Large analyses of CDRs are usually done anonymously. But one could very easily twist the numbers to, say, discern the home address of any subscriber by analyzing which cell towers their phones connect to most often in the overnight hours.

Massive-scale mobile data analyses such as these are uncharted territory, and while the potentials for both revenue and insight is high, it remains to be seen how the privacy implications will shake out.

Source: Popular Science.


Amazon Kindle coming in August

US Airforce’s Wingless Scramjet Sets Hypersonic Flight Record
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On May 29, 2010(6 years, 3 months ago.)

You May Also Like:

What Do You Think?

4 Responses

  1. Brakes auto repair » Some Easy Way Of Automotive Fault Diagnosis Says:

    […] Cell Phone Carriers Realizing Location-Based Usage Data Could Be Potential Gold Mine | TheTechJourna… […]

    Posted on June 2nd, 2010 at 8:01 AM

  2. How Your Credit History and Credit Score Impacts Your Life | Credit and Loan Says:

    […] Cell Phone Carriers Realizing Location-Based Usage Data Could Be … […]

    Posted on June 9th, 2010 at 9:24 AM

  3. Coming to a Website Near You: .XXX | TechNexus.info Says:

    […] Cell Phone Carriers Realizing Location-Based Usage Data Could Be … […]

    Posted on June 26th, 2010 at 7:23 AM

  4. Cell phone tracer Says:

    That’s right, that’s why carriers, mobile giant, and OS companies are entering location based field.

    Posted on September 2nd, 2010 at 7:59 AM

Leave a Reply




Loading Facebook Comments ...

FTC Disclosure: Some of the links of this website are "affiliate links." This means if you click on the link and purchase the item, we will receive an affiliate commission.


Recent Search

Recent Tutorials

Check out this tutorial to know how to install Apple watchOS 3 beta certificate on your Apple Watch and start enjoying the new version.
If you are trying to jailbreak iPhone, iPad or iPod on iOS 9.2 - 9.3.3 without using a computer or Apple ID, then check this video tutorial.
Pokemon Go users are complaining about the crashing and server issues. Check out the tutorial to solve error problems and thanks us later.
Turning off Wi-Fi Assist is a great way to save mobile data since it automatically starts using cellular data when Wi-Fi signal is poor .
If you want to secure your SIM card from others using it, then check out this tutorial to know how to set up the SIM Pin code on your iPhone.
CiderTV is a great alternative to control Apple TV from the Notification Center. Check out this tutorial to set up CiderTV on your iPhone.
Are you annoyed by the split screen mode on the iPhone 6 Plus or 6s Plus? Check out this quick tutorial to turn off split screen feature.
If you could not wait to installed the iOS 10 beta version on you iPhone and now struggling for the errors, then this tutorial is for you.
Siri might not understand the question you asked. But you can use Siri by editing the text that you asked & it will give an updated answer.
Perhaps, you are new Apple user and you might have no idea how to change name of your iPhone. Check out this tutorial to change the name.
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook